May 2019 - Page 3 of 3

May 14, 2019
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Something important about VPS Services

The reason why many people choose VPS over shared hosting is that VPS hosting gives you access to dedicated resources and full control without the need to run your own server. Those who have outgrown the limited options of shared hosting, but aren’t ready to commit to a dedicated hosting plan should definitely go for the VPS hosting.

Advantages of VPS Hosting

Reduced Cost: When it comes to using VPS within an enterprise, the costs are notably low than a full-fledged dedicated hosting service. If you want the resources of a dedicated hosting server, you can have them by using VPS without spending a substantial amount of money.
Customization: VPSs offers multiple levels of customization, allowing you to select and pay for the features you want and not pay for those you don’t want to use.
Scalability and Flexibility: When you are not sure about how much and which resources you need, VPS hosting plans are available to offer solutions for the multiple stages of a site’s growth. With VPS, you can begin with a number of resources and then, you can add or remove a resource as your site grows. VPSs build up with you to accommodate your new requirements and let you pay for only those resources that you need at the present time.
Full Control: You will have more control over your server with VPS hosting just like dedicated hosting. You can fully access your VPS server which turns out to be great for installing your own framework and software. Plus, you don’t need to worry about others while configuring and restarting servers as you are the only one running the server. Moreover, VPS Linux servers have the option for root access. Basically, root access is the administrative user that allows you to install custom software without seeking out a provider and, access, edit or remove all of your files. You can disable services that you don’t need, configure advanced settings for the active software and many more.
Enhanced Security: As VPS hosting runs from its own OS, it restricts the access to root processes and provides a higher level of security. With VPS hosting, there is no need to worry about any malicious attacks because you are leasing a VPS right from the hosting. However, the security of your network depends on you as well. It is up to you that how much time you spend on securing your server and how much technical knowledge you have.

Disadvantages of VPS Hosting

Physical Server Constraints: If a physical server fails or breaks down, every VPS associated with that server also fails.
Restricted Resources: While VPS is better than shared hosting, you will still get fewer resources than you would get in the dedicated hosting. You will be allotted with separate packages and resources, but any way you will share with others in a physical server.
Requires Additional Technical Knowledge: Unlike shared hosting, you need to have more technical knowledge in VPS hosting to set up the software, software fixes, control the server, and handle the security issues. The shared hosting service takes care of all these issues for you whereas, in a VPS environment, you are required to have extra technical skills.

How to Decide It Is the Time to Switch to VPS Hosting?

If you are still confused to keep using the dedicated server in the future, then try to choose VPS as your next step. Before going for the VPS hosting, analyze the day-to-day traffic you typically get and how much control you want to have on your site. If you are running a normal site or are new in the digital world and you usually get less traffic, then you should opt for shared hosting.

Anyhow, if your site receives more than hundreds of thousands of hits in a day or a great number of resources are used by your website, then you should consider the VPS hosting. At any moment, if you plan to use additional resources for your site, then there is VPS available with easy adjustment and scalability. With a flexible hosting solution like VPS, even a small business with less budget can use this to host as many sites as they want.

Programmers usually go for a VPS hosting provider instead of a shared hosting service as it gives a higher level of control that makes the deployment of web applications easier and simpler. While dedicated hosting services gives you root access, VPS has more affordable options for you to reach similar levels of control. But, the use of root access demands carefulness and should only be used by those people who have technical knowledge or experience as there is a high probability of deleting or destroying files unintentionally.

When it comes to security, then VPS is a better option than the shared hosting providers. VPS offers user-specific password entries and firewalls to make certain that your site’s back-end is always safeguarded. But you should conduct proper research before committing to VPS as many clouds and dedicated services give a similar level of features and safety. Don’t forget, the security is highly dependent upon your technical expertise and how properly you can configure the server.

And, if you are new in learning the technicalities, then you should opt for such a hosting provider that can help you manage your site efficiently. Or, if you own a small business or a normal site that has no team to manage and monitor the site, then try using the VPS hosting. As an alternative, consider cloud hosting to achieve high levels of security and resources for your business. Like VPS hosting, you can get greater scalability with cloud hosting services as your business grows. But if you are looking for the same level of command like VPS hosting, then it would be a great idea to choose a dedicated hosting plan which is very costly but gives you full control over your site.

Which Factors Should You Look for In A VPS Hosting Service?

Self- or Fully-Managed VPS: The first question when choosing your VPS comes to mind is: self- or fully-managed hosting solution? The answer totally depends on your needs and technical know-how. Briefly, many a developer opt for self-managed VPS hosting as it offers greater flexibility and gives more freedom to update and secure. Programmers don’t usually need a fully-managed VPS hosting because it costs more and gives less control. But, if some of your team members are less tech-savvy, then fully-managed VPS will be the right option.
Reliability: Look through the SLA numbers and the clients that you need to see as a hosting provider for its reliability. While picking a host, make certain that the available resources will fulfill your needs completely. It is extremely important to select a hosting service that has the ability to properly allocate the resources to every customer without interfering with the individual servers.
Backup Service: Even though backing up a site is not a difficult or big thing still, there are many providers that charge money for this service. Ensure that anything from your site will not get deleted accidentally by questioning if your VPS service offers simple backups for free.
Rapid Support: In this day and age, nearly every hosting service is backed by excellent 24/7 customer support. Before you log in with a provider, you should check that if they have a helpful and uncompromising support team. Ask your companions and acquaintances if they have used that service and know that how do they find the support staff or read as many reviews as possible.

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Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

May 14, 2019
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How to use email to get customers

Tags : Email marketing Email tips Tips to use email

Category : Digital Marketing Consulting

While you might want to get as much information across in one email campaign as possible, resist the temptation to include multiple goals in a single campaign. Multiple, disconnected CTAs in a single email will not only confuse your subscribers, but also make analyzing the success of your campaign more difficult.

Automate Your Emails

Now that you know what you want to achieve with your email campaign, how do you plan on getting it out to all your subscribers?

As an e-commerce business owner, you are busy enough. You don’t need the added stress of figuring out how to send out hundreds, possibly thousands of emails. This is where a professional email service becomes your best friend.

Email service providers such as Mailchimp and AWeber make email automation a breeze, no matter the size of your subscriber list. There are dozens of efficient, reputable email providers out there. Take your time and research to see which one offers you the best in terms of available services, fees and customer support before you commit.

Choose a Template

Think email templates are boring? Think again!

Sure, your email template needs to include basic information like the name of your business, contact info and a CTA, but that doesn’t equal boring. As an ecommerce business, you depend on imagery to sell your product or service. Keep this in mind as you are choosing an email template. Make sure there is plenty of available space to for high quality images.

Their newsletter features high quality photographs of their items being worn or as part of artistic vignettes.

Get Personal

Modern technology makes it possible to personalize emails in a way that goes beyond addressing the recipient by name. There are multiple ways of personalizing your ecommerce emails that will inspire people to react and engage.

How about tailoring your emails for these specific niches?

New customers via a welcome message
Birthday month messages
Based on buying habits
Special events, such as back to school, holidays, tax return season
Thank you messages post purchase

Create Original, Engaging Content

Every time you send a message to your existing or prospective clients, your content should be original and engaging. Redundant copy will only encourage readers to click “unsubscribe”.

Plus, boring and repetitive content speaks poorly for your brand image in general. If you can’t create lively, engaging content for your emails, why should potential customers believe that the products or services the you offer are any better? This is your chance to build your image with your subscribers.

Be Concise

Just as your content should always be original and engaging, it should also be concise. Consumers have an increasingly shorter attention span so it’s vital that you say want to communicate as succinctly as possible. If you can say it five words instead of eight, do it.

Content creation can be tricky. If you’re worried about your ability to create material that’s compelling, unique and concise, consider hiring an experienced copywriter.

Optimize for Mobile

If your emails aren’t optimized for easy viewing on mobile devices, stop what you are doing and fix it now.

have a smartphone, and depending on your market, that number will go up. Especially if you are targeting millennials. This means that there is a really good chance that your email will be opened on a mobile device. What will your subscribers get when they open it?

Emails that have been optimized for mobile should include:

Short subject lines
Highly visual content
Short, scrollable content
Well designed CTA buttons
A link to your mobile optimized web page.

In the example above, they promote their VIP Club with links to their website in an email campaign.

Use Images and Video

People are visual creatures by nature. You can take advantage of this by incorporating images and videos into your email content to make more of an impact on your subscribers, which is especially important for e-commerce businesses.

Even if you decide to go the text only route with your email, you can still include links to product images or relevant video content in your message.

Create Compelling Subject Lines

What inspires you to open an email? If it’s not the name of the person who sent it, it’s probably what’s in the subject line. Like you, many consumers read an email’s subject line and then decide whether or not they’re going to open it.

Your subject line should communicate the immediate value of opening your email. Here are a few topic ideas for great e-commerce subject lines:

Discounts and Specials: Highlight the value you are offering
Last Chance Deals: Last chance to stock up on a favorite? Let them know in the subject line.
Solutions: Does your product or service offer a solution to a problem or need of your target audience?
Highlights: Are you featuring a top name in your current collection? Place their name in the subject line.
New Arrivals: Has a long-anticipated product or service arrived?
Referrals: Highlight a referral initiative in the subject line.
Personalize: Including a personal element such as a name or a birthday greeting will increase your open rate.

Make Signing Up Easy

Don’t limit your list of subscribers to people who’ve made purchases from your store in the past. Make it easy for prospective shoppers to sign up for your emails by adding a signup form to your website’s homepage. If you have an active blog and social media pages, make sure to add webforms to each of those platforms as well.

Segment Your Email List

While your email list contains information that can be vital to your success, you can increase the value your list has for your business by segmenting it. By creating specific groups of targeted shoppers, you’ll be better able to send content that is relevant and meaningful to each group.

You can segment your list in accordance with several factors, such as what people have done when they’ve visited your website, their shopping preferences and personal traits, just to name a few.

Prepare Sequences

Ecommerce retailers will find success by sending a sequence of individual emails, each one designed to move the consumer one step further along in the buying process. Two of the most important email sequences you need to be optimizing are your welcome and abandoned cart series.

Your welcome series should include a sequence of messages that warm the subscriber to your brand. You can accomplish this by highlighting your brand reputation, service quality and value.