June 1, 2019 - TDHSEO.COM

June 1, 2019
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The best social media networks after Facebook you should use

Here are five additional social networks that you should try advertising on, with advice on how to tackle them.

Pinterest: The lifestyle powerhouse

Pinterest is ideal for B2C brands with lifestyle products that can be clearly expressed in a picture. Indeed, my current feed has ads for sneakers, an ab workout, meal prep recipes, and an Apple Watch—all of which use imagery, not text, to sell the product. Pinterest, therefore, is a poor platform for, say, complicated B2B software.

Last year, Pinterest reported 250 million users and more than 175 billion pins. The platform also shared that Pinterest users find Pinterest ads 1.4 times more relevant than ads they see on other social media networks—which is reason enough to start advertising on the platform.

Pinterest Ads

Pinterest offers Promoted Pins, which are standard pins advertisers can promote in a user’s feed (the ads are simple, with an image, short text, and an off-site link). These ads blend in well and are not obtrusive to the Pinterest experience.

Their self-serve dashboard makes it simple to get going, with basic targeting around gender, age, location, language, and device. On top of that, you can target by nearly 250 pre-defined interests (like Toys, Travel Tips, and Oral Care) and specific keywords you define. You can also decide whether you want to appear in search results, browsing feeds, or both.

When creating a Pinterest ad, use a vertical image at least 600 pixels wide, and remember that people use Pinterest to discover new ideas and projects. If you can create a visually-appealing ad that provides a promise of improvement to the user’s life, you’ll do well on Pinterest.

Snapchat: The Gen Z playground

Like with Pinterest, B2C brands are likely to see more success than B2B on Snapchat.

If your B2C business has a younger demographic, you need to consider testing out Snapchat ads. Comprising just 1% of total digital spend but used by 27% of Americans, Snapchat provides a great opportunity to connect with a younger audience (among those 18 to 24, 78% use Snapchat).

Snapchat Ads

Snapchat has multiple ad types, including their Sponsored Filters, which are branded filters people can overlay on their photos. These are meant to be quirky, so they work best when they combine a topical phrase with a logo, such as “Feliz Navidad” coupled with a Corona logo during Christmastime.

Snapchat’s Story Ads live in the Discover tab amongst organic stories from celebrities and media sites. Here, you have just an image and 34 characters to entice people to click, which prompts them to watch at least three video Snaps you upload. Snapchat also offers Snap Ads, which are slightly-obtrusive ads that appear in between Snaps in someone’s Snap Story (these can be static or video).

While many brands port the same video ads they use on programmatic channels, these often feel out-of-place, so you’ll likely see the most engagement with Snapchat-specific short videos, especially if shot with a smartphone and depicting a person interacting with the product.

Snapchat’s self-serve ad platform offers targeting around age, gender, language, carrier, and predefined audiences (Yoga Enthusiasts, Bank Visitors, etc). It also incorporates Experian, Datalogix, and Nielson for additional demographic targeting. There is a $50 minimum daily spend cap, though, which is much higher than the other platforms.

LinkedIn: The professional network

LinkedIn advertisers tend to be B2B, and if that’s your audience, you should definitely be testing ads here. But B2C advertisers can still see success thanks to all the work-based targeting options and the extensive network of more than 560 million professionals. Indeed, you can target job titles, employees at specific companies, skills, pre-defined interests (like Computer Graphics or Organic Farming), field of study, education, and more.

This makes LinkedIn a perfect outlet for, say, a luxury brand that wants to target high household income, which can be approximated by targeting job titles like CEO, VP, director, etc. And anyone with demographic segments like “young professionals” or “middle-career engineers” could easily reach these cohorts with LinkedIn.

LinkedIn Ads

LinkedIn has three main ad units, all native: Sponsored Content, Sponsored InMail, and Sponsored Job Results. The latter two will appeal mainly to sales and hiring teams, respectively, while Sponsored Content is used by marketers to reach people as they browse their LinkedIn feeds. LinkedIn ads look exactly like organic posts, even showing who of your contacts follows the sponsoring companies.

The ads themselves tend to promote content like an eBook or blog article, although on desktop you’ll also see commercial-quality auto-playing videos. Does this mean you shouldn’t try sending users to a product page? Not at all, but keep in mind users are likely to be in an analytical work mindset, versus a buying one, making LinkedIn more of a top-of-funnel traffic source versus direct response.

Quora: The Q&A platform

Advertising on Quora might seem like a waste of time, but the Q&A platform has over 300 million unique visitors each month. With its wide variety of topics, Quora applicable to pretty much every marketer—all you have to do is find your audienceand set up your ads.

Quora Ads

Quora’s self-serve portal has two major ad units: 1. Promoted Answers, where a specific answer gets promoted in a user’s home feed (but not within the question itself), and 2. image/text ads that appear within answer results.

What makes Quora effective is how hyper-targeted you can get. Beyond the pre-defined Topic and Interest Targeting options (there are literally thousands), as well as their recently-released keyword targeting, you can target specific questions. The interface even shows you the expected weekly views of each question.

A successful Quora campaign will involve upfront research around relevant questions. Consider this missed opportunity: For the question of “What are the best running shoes?” there’s not a single footwear advertiser. It would not cost much for a brand like Adidas or New Balance to pay to appear in the first result.

This research isn’t hard—just do a Quora search for a relevant question or keyword, see what Topic it’s under, and then look at other questions under this Topic. For the ad, you don’t have much room for text (105 characters), so you need to be succinct.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

June 1, 2019
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How to promote your event with Facebook ads

Tags : Facebok Ads Tips Facebook Ads for event Facebook Ads Strategy

Category : Facebook Ads

Once your event is set up on your Business Page, head over to the Facebook Ads Manager to begin setting up a campaign to boost your event to the right audiences. When creating a new campaign, begin by selecting your campaign objective to be “Event Responses.” This is the event-specific objective, but it’s not the only one you can use—more on that soon.

Next, in the ad set level, select your targeting criteria and your budget if you’re not yet planning to use Campaign Budget Optimization, or CBO, yet. Remember, this is going to be the standard budget setting option come September 2019. CBO will require advertisers later this year to set and manage their budgets at the campaign level, rather than at the ad set.

Once your targeting is selected, you can move on to the ad level tab to create your event ad. Here, you will give your ad a name and, as you scroll down below the ad copy area, you will see a field where you can type in your event. Search for the event with the event title that you included on your Business Page.

Once you type in the event, the content will auto-populate, generating an ad using the details from your event. That’ll look something like this:

And you’re almost all set!

After you launch your ads, one way to test and optimize your event campaign is to test ad copy variations or switching out the creative. If you want to edit any of the other event details, as seen below the creative, that will need to be revised on your actual event page.

And speaking of testing…

Test your Facebook ads strategy

It’s important to test copy and creative, but that’s not all there is to optimize. Here are five more strategies you can test to try out to get more attendees out of your Facebook ads for events.

1. Try the branded content feature

If you are working with another brand for your event and it tags your company in a post, you can test out the Branded Content feature (as seen in the screenshot of the ad set up above). For example, if you are a smaller or newer company running an event, partner up with a larger, relevant brand that may be a partner or sponsor of your event. This way, if they post about you and tag you from the business page, you can then run that post in your account as an ad and test various audiences. Here’s an example:

By partnering with other brands and utilizing the Branded Content feature, this will help boost your credibility as a new or smaller company by having a well-known or larger brand backing you, like HubSpot in the example above. This boost in credibility will increase awareness, engagement, and, ultimately, your event attendance.

2. Test non-event campaign objectives for Instagram placements

Facebook event response objective campaigns are successful, but they don’t transfer over to Instagram placements. There are ways to advertise your event in Ads Manager across both platforms and in additional placements, though: You just have to choose a different campaign objective.

Select a different campaign objective, such as traffic, to drive people directly to your website to learn more about your event and to register on your website. If you are using a third-party event registration site that doesn’t have an option to place your Facebook Pixel on it, that’s okay—however, the trade-off is not knowing what happens to that person who clicks through since you’ll lose tracking once they get to the landing page. Ideally, you will want to have registration on your site to track conversions back to your Facebook and Instagram ads. That way you’ll have more insight into what is working and what is not cutting it for your ad set audience targeting, ad copy, or creative variations.

If you are using the popular event registration site, like EventBrite, for your event registrations and ticket sales, it is possible to add your Facebook Pixel onto their platform, so tracking won’t get lost. Here are steps on how to add your Facebook Pixel to EventBrite.

To expand your reach further, select Instagram as an ad placement in the ad set level so you can reach users in the Instagram feed and Instagram Stories. You’ll want to prompt them with the call to action to “Learn More” or to “Sign Up”—or, if you are promoting multiple times for your event and it applies, use “Get Showtimes.” Because Instagram is such a highly visual platform, testing video ads for your event is highly effective here.

4. Promote a new event with Facebook ads

Will this be your first time promoting a new event? Test out some content to entice your audiences to learn more about it. Showcase speakers, artists, musicians, topics of discussion, or other people, places, and things your event attendees can expect to see. Highlight sessions, venues, or early bird pricing as an incentive to register sooner rather than later.

If you’re advertising a business-related event that would require attendees take time off work or travel to the event, you need to advertise your event to your audience and sometimes their employers. We’ve had success driving first time attendees to an event after creating and promoting an “ask your boss” form that highlights the benefits someone can present to their employer. This can help attendees ask their company to attend your event. Make it easy to attend.

5. Advertise a recurring event on Facebook

Do you have a recurring event such as a monthly meetup or webinar, an annual conference, a multi-city tour, or another type of recurring event? Entice past attendees to return by showcasing new aspects of the event. This will make help confirm that the attendee is familiar with your brand, but also make it clear they have reason to attend for a new experience. Stay true to your brand and events, but always find ways to keep things fresh. For instance, when working with conferences in the past, we’ve promoted similarities as well as the addition of new speakers, sessions, networking events, and exhibitors, which helped increase retention rates show over show.

If you are targeting people who have not previously attended one of your similar past events, use creative, such as images and videos in your ads to show a large audience, so that it looks successful. That will help you establish more authority and trust with your events and if people missed it last time, they may get a sense of FOMO this time around. If you had a successful event, show it off, be proud, and invite new people to attend next time.

For remarketing campaigns, show some sneak peaks and behind-the-scenes previews to excite potential attendees and move them further down your funnel. Attending events—especially going solo—can be intimidating, so make it exciting, seamless, and easy for them to convert.

If you are promoting an upcoming online webcast, do a brief video on some teaser tactics your speaker can share and have them encourage and invite people to register now to learn more. Here’s a great example of a webinar ad that is not only free to attend, but also clearly states the value proposition for both the teaser and the full webinar:

If you are promoting a fundraising event, focus on the ways that attendees will give back to a non-profit and how it will be mutually enjoyable, helpful, and rewarding. If you’re running ads for a tour that a musician client of yours may be preparing for, create campaigns for each city stop and focus targeting, ad copy, and creatives that will speak to people in that location and share that musician’s excitement to play for that particular crowd. If you’re running a local event, one thing we’ve also found effective over the years is to use creative that resembles the location of the event and the audience you are targeting.

event ad with location mountain background

From awareness to attendance with Facebook event promotion

Now that you’re familiar with ways to promote your event using Facebook ads, jump into your Business Page to create an event, head over into Ads Manager, and start testing out various campaign options to get the word out about your upcoming and exciting event!

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

June 1, 2019
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Just learn everything about ecommerce marketing

Tags : E-commerce marketing

Category : Digital Marketing Consulting

These are the five most telling insights from that data—insights you can use to help you run your ecommerce business.

1. 67% of small ecommerce businesses name campaign structure as biggest challenge

50 of the 75 Google Shopping advertisers we surveyed said structuring their campaigns and organizing their product groups is the biggest challenge they face. Tangentially, the second-most common challenge cited by respondents was setting bids. Because campaign structure and bid strategy are related, we’ll tackle both here.

When you initially create a Google Shopping campaign, Google groups together all the products you sell (as outlined in your product data feed) in a single product group. From there, it’s your responsibility to break that initial product group into separate product groups. Because you’ll be setting bids at the product group level, this is a crucial part of the campaign creation process.

ecommerce-marketing-google-shopping-campaign-structure

When creating your product groups, three metrics in particular are important to keep in mind: price, profit margin, and conversion rate. To the best of your ability, you want the products in a given group to be close to equal across (at least two of) these three metrics. If you include your most and least profitable products in the same group, the same bid will apply to all of them.

Remember: The bid you set on a product group is the amount of money you’re willing to pay for a click on any of the products included in that group. You shouldn’t be willing to pay the same amount of money for clicks on two drastically different products. Generally, you should set higher bids on products that are more expensive, more profitable, and higher converting.

If you can segment your product groups in a way that puts your budget to the most efficient use possible, you’ve have a leg up on the rest of the pack.

2. 40% of small ecommerce businesses manage data feeds manually

Another key challenge cited by the advertisers who completed our survey was managing a product data feed. As it turns out, 40% of respondents are doing this manually with Google Sheets or CSV files.

In case anyone reading hasn’t gotten started with Google Shopping yet, a product data feed is simply a spreadsheet (housed in Google Merchant Center) that organizes key information about your products in a manner that Google can easily understand.

This is the information Google relies on to populate the Shopping search results when a consumer searches for a product. So, the better you manage your product data feed, the better chance you have of getting your products in front of relevant, high-intent shoppers.

As you can imagine, manually managing a product data feed becomes more and more difficult as your product catalog grows. Plus, because the visibility (and eligibility) of your products depends on the quality of your data feed, trying to manage too much information is as risky as it is tedious. That’s why automated feed solutions—software programs like WordStream’s Data Feeds that automatically optimize your product data and sync it with Google Merchant Center—are popular among ecommerce advertisers that sell hundreds or thousands of products.

3. Only 8% of small ecommerce businesses sell on Walmart Marketplace

For reference: 55% sell on their own online stores; 41% sell on a Shopify store; 39% sell on Amazon; 28% sell on eBay; and 13% sell on a BigCommerce store.

For those of you who haven’t heard of Walmart Marketplace before, it’s a third-party ecommerce platform that enables you to sell your products alongside Walmart’s. It serves to get your catalog in front of the millions of people (mostly Americans) who visit the Walmart website every month. That visibility comes at a cost, of course. Every time you sell a product, Walmart charges a referral fee. Think of the referral fee like a highway toll—you’re paying for access.

ecommerce-marketing-walmart-marketplace-example-serp

Here’s why you should care: The per-sale referral fee is the only cost associated with selling on Walmart Marketplace. It doesn’t matter what you sell or how much of it you sell per month. There’s no monthly subscription cost (as there is on Amazon), and you’ll never get hit with additional fees (as you will on Amazon). Considering we’re talking about the third-largest online retailer in the US, that’s a pretty sweet deal.

To be fair, Amazon boasts several advantages over Walmart Marketplace. In addition to reaching more consumers, Amazon offers a robust pay-per-click advertising platform and a top-notch order fulfillment program. There’s no denying the importance of those tenets.

However, the point is this: Walmart offers a large, affordable marketplace that not too many of your competitors are using. If you have the capacity to add a new platform, be an early adopter!

4. GDN is twice as popular as Bing Shopping among small ecommerce businesses

When we asked our survey participants how they advertise their businesses outside of Google Shopping, 65% listed the Google Display Network—and only 33% listed Bing Shopping.

Let’s be clear about something: We love that a strong majority of ecommerce businesses are using display advertising to their advantage. As we discuss in our Google display ads cheat sheet, the GDN

is a fantastic way to both build your brand and keep it at the top of your prospects’ minds. You can remarket to past website visitors, explicitly target people in the market for your product, and even turn your customer list into seed audiences. Display advertising is a great investment.

But is it twice as valuable an investment as Bing Shopping? Nope. That’s not a shot at the GDN; rather, it’s a vote of confidence for Bing. Allow us to explain.

First things first—although the GDN reaches far more people than Bing Shopping does, the former can’t match the commercial intent of the latter.

The people who see your Google display ads aren’t actively looking to buy anything; the people who see your Bing Shopping ads most definitely are. The ability to get your products in front of commercially minded people at the exact moment they’re looking to make a purchase is reason enough to use Bing Shopping.

But we’ve got data, too, cowboy. As you can see in our recent report on Google and Bing Shopping benchmarks, Bing offers both cheaper clicks and higher click-through rates. And although Google Shopping users tend to convert at a higher rate, the average Bing Shopping CPA is nearly half the average Google Shopping CPA.

ecommerce-marketing-bing-shopping-industry-benchmarks

Millions of users. Commercial intent. Cheap clicks and conversions. What else do you want?

5. Only 11% of small ecommerce businesses prioritize expanding to new advertising platforms

One final insight: Whereas 59% of respondents listed improving their campaign ROAS as their top priority—and another 15% listed building out their product catalogs—only 11% listed expanding to new advertising platforms.

Now, this isn’t entirely surprising. At the end of the day, driving more sales at lower costs is the ultimate goal of any ecommerce business. We certainly don’t want to discourage you all from identifying ROAS as a point of focus.

There’s no denying, however, that promoting your products on new platforms—both those that are new to you and those that are new to all digital marketers—comes with a lot of upside.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

June 1, 2019
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Everything about Instagram Hashtag

Tags : Instagram Hashtag

Category : Instagram, Youtube, Forums

You might already be using hashtags in your Instagram captions and comments, or you might be skipping those for now. Whether you’re trying to boost your impact or get started, these tips will help you to hashtag like the professional! Here are eight tips to master your Instagram hashtag game.

1. Do your hashtag research

First and foremost, it is important to realize that the art of hashtagging is much more than simply adding the hash sign in front of words you think of. To use hashtags in your Instagram content in a meaningful and effective way you need to do your research. So where to start? Here are a few ideas…

Use online tools: There are tons of tools out there—like RiteTag, ExportTweet, and Hashtagify—that will give you data on what hashtags are popular.
Start searching: Type hashtag ideas into the Instagram search bar and see what autofills.
Check your competitors: See what your competition is doing, as well as brands and account that your target audience is likely following. Getting inspiration from other accounts can be super helpful to gain an understanding of what hashtags are trending (more on this in tip #3!).

The key to selecting good hashtags is to ensure they are on target with your target audience’s interests, and popular but not overly popular—you don’t want to get lost in the clutter. You know the kid in school who wasn’t considered “popular,” but was well-liked and known amongst many groups? You want that fall into a similar arena with your hashtag game.

“We’ve noticed that the more niche the topic, the more conversations users are having around it, so it pays off to really hone in on a topic or theme,” says Benjamin Chacon from Later.

2. Don’t over hashtag

While it might be tempting to hashtag your little heart away on each post, it isn’t good to go overboard on hashtags. When it comes to having more of an impact with your hashtag game, it can actually pay off more to be picky. In fact, research has found that the optimal number of hashtags per post is 11.

While Instagram allows you to use up to 30 hashtags per post, your time is better spent researching and using a handful of super effective hashtags rather than stockpiling a ton of tags per post.

Hashtags and burgers better in moderation.

“Tossing 30 hashtags on a post only does so much-especially for businesses,” says Alex York from Sprout Social. “It gets to #overkill pretty quickly. And if your brand isn’t focusing on the right questions or goals, all of this seems a bit worthless to invest your valuable marketing time.”

3. Get inspired by other Instagrammers in your industry

There is absolutely nothing wrong with spying on your competition from time to time. In fact, when it comes to hashtagging this can be a super useful investigative activity. Joining in on trendy industry topic hashtags and finding niche industry-related tags that your audience is likely following can be insanely beneficial for upping your hashtag game.

Take this food blogger, Restoring Radiance, for example. Below, you can see that she posted a picture of her yogurt, and rather than using simple hashtags, like #yogurt or #breakfast, she used many hashtags mentioning other brands that her target audience is likely following like #f52grams and #foodgawker.

Instagram hashtag post with yogurt and granola

Why not take a page from her book and use some popular industry hashtags in your next Instagram post?

4. Create your own hashtag campaigns

The cool thing about hashtagging is that you aren’t restricted to using other hashtags that have already been used. You can get creative and build a campaign around your very own branded hashtag. This can take your brand to an entirely new level if done in a creative and engaging way.

Take the unforgettable #IceBucketChallenge. The marketing team for the ALS Association was able to raise awareness with this hashtag campaign, but they also raised a substantial amount of money ($115 million to be exact!). Think about how you can do something similar by getting your followers to WANT to use your hashtag, which will help spread brand awareness about your business to other Instagrammers.

Instagram hashtag search results for #icebucketchallenge

5. Keep your hashtags consistent—but not too consistent

As discussed above, it is important to research your hashtags for each post and ensure you aren’t using hashtags that are overly popular. If you do, your posts are likely to get lost in the sea of other hashtagged post. But should you be using a new set of five to 10 hashtags for every single post you compose?

The answer is no. There is absolutely nothing wrong with re-using the same well-researched, highly targeted hashtags if those are what appeal to your audience. In fact, you should keep a note handy so you can easy copy and paste your commonly used hashtags into new posts. However, spicing things up a bit is also encouraged. For example, use the same five or so on-brand hashtags, but add in a few new ones that are even more relevant to the photograph or video you are sharing. Relevancy is critical when it comes to hashtag use: If someone is exploring a hashtag and your super irrelevant post pops up, it could make the entire brand look un-reputable.

6. Build a giveaway around a branded hashtag

Everyone loves free stuff. This is just simple human nature. I find myself entering Instagram giveaways on the daily to win cookbooks of chefs and bakers I follow. Often, these giveaways are quite simple to enter. The brand will post about giving away a copy of whichever cookbook and ask you to tag a friend in the comments to enter. While this is a super easy and doable way to give something away, why not take it a step further with a branded hashtag?

Take the example below from Talalla Retreat, a beach-front resort that emphasizes yoga. Rather than just having users like and tag someone in the comments, their contest required folks to post a picture with the hashtag #WINTalalla. What I love about this type of giveaway is that it is still easy to enter, but it’s going to get so many more eyes on your brand since those entering have to share a photo to their entire followers list while using the branded hashtag.

7. Use hashtagging to connect

Another wonderful thing about hashtags is that they are a great way to connect with others and build a community. Keeping an eye on trending hashtags can help you discover new partners and engage those who are in your target market. Building an Instagram marketing campaign around a hashtag can also be a super useful way to partner up with a related brand. This will help you gain even more exposure, since this partner brand will be posting about your company to their entire audience.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

Daily Archives: June 1, 2019

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How to promote your event with Facebook ads

Test your Facebook ads strategy

1. Try the branded content feature

2. Test non-event campaign objectives for Instagram placements

4. Promote a new event with Facebook ads

5. Advertise a recurring event on Facebook

From awareness to attendance with Facebook event promotion

-

Just learn everything about ecommerce marketing

1. 67% of small ecommerce businesses name campaign structure as biggest challenge

2. 40% of small ecommerce businesses manage data feeds manually

3. Only 8% of small ecommerce businesses sell on Walmart Marketplace

4. GDN is twice as popular as Bing Shopping among small ecommerce businesses

5. Only 11% of small ecommerce businesses prioritize expanding to new advertising platforms

-

Everything about Instagram Hashtag

1. Do your hashtag research

2. Don’t over hashtag

3. Get inspired by other Instagrammers in your industry

4. Create your own hashtag campaigns

5. Keep your hashtags consistent—but not too consistent

6. Build a giveaway around a branded hashtag

7. Use hashtagging to connect

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