Daily Archives: August 1, 2019

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Speed up website security in four clever ways

If you’re a website owner, don’t overthink your website security. Start with the basics. Here are top five things you absolutely must do to protect your website, your personal information, and your customers from a data breach and other forms of cybertheft.

Use a Password Manager to Keep Logins Secure.

How do you keep your passwords safe? Are you depending on your web browser’s easy-to-use autofill function and/or reusing the same passwords over and over again? You wouldn’t be alone in this common but catastrophic mistake.

In January 2018, Wired reported findings from Princeton University’s Center for Information Technology Policy that auto-filling your login and password information leaves you susceptible to data tracking and collecting from third-party sites. If you reuse passwords for multiple logins, the script from these predatory third-party websites can lift your password and use them to access your profiles.

The quick solution isn’t to mix up all of your passwords and to write them down in a notebook somewhere. Password managers, like LastPass and 1Password, can generate a random password for each of your profiles and websites, store them for you, and keep them encrypted. Some of them also have two-step authentication, giving you an extra layer of security.

Another important note: limit the number of people who have access to your website and restrict administrative privileges to everyone except for a select few. The more people are able to access your site’s back door, the greater the chances are of a data breach. Even the most trustworthy employee can forget to log out, can reuse passwords, or do something to accidentally jeopardize your site’s security.

Install an SSL Certificate.

An SSL Certificate puts a Hypertext Transfer Protocol Secure (HTTPS) between your website and its visitors’ computers. Particularly for a business website, it is a critically important security measure to install.

This communication technology simultaneously encrypts and authenticates the data that’s being sent to and from your site and your visitors, keeping it completely confidential. As a result, outsiders aren’t able to track or steal your visitors’ information during the exchange. It also has the benefit of protecting the integrity of the data as it’s being received or sent from your site.

If your business website accepts customer’s credit card numbers and personal information, an SSL certificate can prevent cyber thieves from stealing it and ruining your business’ reputation.

An SSL certificate is more important than ever now that Google will flag any site without one as “not secure”. For iPage customers, we are offering a free basis SSL to prevent this from happening. Find out more about how the Google changes might affect your website, or how to enable free SSL if you have live website with a domain purchased through iPage.

Backup Your Data Regularly.

Your web hosting company most likely backs up your site’s data on a regular schedule. For a business website, that may not be enough.

If your site goes down, gets hacked, or sees other major damage, then your backed up data will help you get it up again quickly. To maintain the utmost security on your website, get additional help from a backup application or a dedicated backup plugin. Though they may cost a little extra, they will store your website’s data and any related information. Try to install a plugin that performs backups at least once a week.

Perform Updates on Schedule.

It’s happened to literally millions of website owners. You get an email notification about a software update or, if you’re running a WordPress-hosted site, a theme and plugin update. Instead of heeding the notification, you assume your web hosting company will perform this routine update and delete the email. A few months later, your site gets hacked. Your personal data, your customers’ data—it’s all been stolen by cyber thieves.

Though incredibly common, this kind of data breach is also entirely preventable. According to the world-renowned web security specialists at Sucuri Remediation Group, almost two-thirds of WordPress-hosted sites run on outdated themes, plugins, and software because website owners neglect their updates.

Delayed updates don’t just make your website glitchy. They leave gaping holes in its security through which hackers can enter. Stay on top of your updates, and your site will be impenetrable.

Read more Great tips to accelerate website speed

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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Methods to get more traffic to your blog

By now hopefully, you understand that you can’t even worry about traffic until you focus on your content and you don’t need a ton of traffic to make good money with your blog.

But that doesn’t mean you still shouldn’t aim to get as much traffic as possible.

What you’ll learn next are the tactics I use to drive 100s of thousands of people to my network of blogs. None of these tactics are sleazy or stuff you would be ashamed of doing.

In fact, they aren’t secrets at all but they are things that a lot of bloggers fail to do.

Writing, publishing, and hoping for the best isn’t going to do you much good.

Participate in the Places Where Your Audience Gathers

This is an easy one. You don’t want to waste time promoting your content to people that don’t care about it so the logical thing is to find the people that do care about your topic.

Almost every niche/topic has online communities somewhere. There are blogs, forums, Facebook Groups, sub-Reddits, and other places.

Your goal is to find these places and then make yourself a valuable member of the community.

The mistake a lot of bloggers make is that they join these communities and they just start sharing their content. This can work if your content is the best of the best but nobody wants to know the person that only shows up when they have something to share.

It’s like the friend that only hits you up when you have money.

You might think that you don’t have time to participate in any online communities but you’ll be amazed by the additional benefits that you reap:

  • Gain a better understanding of your audience’s problems. If you really want to make money online then you need to understand the problems that your audience face. This will help you provide needed solutions that people are willing to pay for and talk about.
  • Build stronger relationships with other bloggers. As you’ll see in a bit building relationships with influencers is one of the best ways to grow traffic to your blog. You never know where they are lurking so by simply making yourself a valuable member of a community you’re giving yourself a shot of building future relationships.

Get the Most out of Twitter, Facebook, and Instagram

I combined these social networks because they all follow the same principles. They also have the misfortune of not being completely reliable for driving traffic to your site.

Facebook and Twitter can work well for you if you’re in the business of creating viral content like videos of kids falling off their skateboards.

However, just because they aren’t dependable doesn’t mean that you shouldn’t try to get the most out of them.

Some bloggers have perched their whole business on top of these networks to great success.

It’s always nice to build up an audience on any platform as this gives you an opportunity to spread the love that your blog is offering around to more people.

Get the Most out of Google by Using SEO

This is a huge missed opportunity by a lot of bloggers simply because they don’t understand what is required to do well in Google and other search engines.

Some people will tell you to only focus on great content and Google will take care of the rest. That can definitely happen sometimes by why leave anything to chance?

If you want to do well with search engines you need to understand search engine optimization (SEO).

The basics of it are pretty simple:

  • Optimize around a keyword
  • Get backlinks to your site

See? That isn’t too bad.

The problem is that many bloggers don’t do either of these things. They don’t try to target their posts around a specific keyword and they don’t bother trying to get backlinks from other sites.

What you end up with is a trickle of traffic from Google when you could be looking at a mountain of traffic that is coming through every single month.

Spread the Link Love Around

Some bloggers are just downright selfish.

They write posts that only talk about them and only link to other blog posts that they’ve written.

The web was meant to be a place of immense value where sites link to other awesome sites so go ahead and link to other awesome sites.

Your readers will love it and nobody will be mad at you. If you’re worried about people leaving your site and never coming back then you can make sure that your links open up in a new tab by writing HTML like this:

<a href="http://awesome.com" target="_blank">Link to awesome site</a>

Email Your Mailing List

This is something that a lot of bloggers miss because for some reason they think that people that sign up for their mailing list might not care about the things they write or that they will find it some magical way.

Spend Time on Other Blog’s Comments

Comments on the other blogs can work out well for you if you do things the right way.

The wrong approach is to just go to every blog you can find and write a very basic comment. People ignore these faster than spam emails.

The goal isn’t to get everyone that comes across your comment to click your link. The goal is to get the people that really care about the topic to notice your comments and click.

Imagine if you’re going through a blog and every post there is a comment by someone that always seems to be just as awesome as the content. At some point, your curiosity is going to get the best of you and you will click over to their site.

Participate in Q&A Sites

Question and answer sites like Quora and StackExchange are a great opportunity to establish your authority.

Similar to blog comments, the goal isn’t to answer every single question that you come across. You want to be strategic and make sure that you are able to only provide high-value content to the community. You also want to make sure that it is going to be a question that is going to receive some visibility.

Read more The golden tips to bring traffic to website very fast

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


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The most important website matters you need to care about

. Before you start designing and developing your website, discover which metrics you should track and how to interpret the data they provide. Read on to learn more.

Bounce Rate

What if thousands of visitors are flocking to your website, but only a limited number of them seem to be interacting with your content? Look at your site’s bounce rate, the total amount of bounces divided by the total number of visitors.

Google Analytics counts a site visit as a “bounce” if a visitor lands on one of your web pages and then closes the window or hits Back. These visits are also known as single-page sessions.

A high site-wide bounce rate indicates that, while your site might be optimized with keywords and buzzworthy headlines, it’s not offering high-value content to your audience. It also may indicate a sub-optimal user experience such as incorrectly targeted keywords and slow loading web pages.

In addition to representing a less-than-positive website experience for your audience, a high bounce rate can negatively impact your site’s search engine results. As a result, it’s paramount to reduce your site’s bounce rate.

Start by reviewing the bounce rate of each web page. Be aware that different pages within your site will have wildly different bounce rates. For example, it’s common for blogs to have higher bounce rates than landing pages.

Great Content Is the Foundation to Getting Great Traffic

If you have a crappy foundation then you don’t have much to build on.

There are millions upon millions of blogs out there and yet only 25% of them get over 5,000 pageviews a month.

Think about that.

Only 25% of the blogs in the world get over 100 people a day to visit them. Getting a 100 people to come to your blog every single day shouldn’t be hard but it is nearly impossible if you don’t have a strong foundation of content so before you worry about traffic you need to worry about content.

Visitor Traffic

Traffic, the number of people who visit your site, is the gold standard of all website metrics. Regardless of your qualitative goals, you’re building a website to attract visitors and subsequently make an impression on those visitors.

Two types of traffic serve as a baseline measure for how well you’re reaching your audience: total visits and unique visitors.

Unique visitors refers to the number of people requesting access to a particular web page during a predetermined period of time. A unique visitor can only be counted once during that time frame. If your site gets 1,000 hits in a month but all of those hits are from your mother, then your site only has one unique visitor.

Total visits include all of the visitor traffic your site sees during a predetermined period of time. It encompasses unique visitors as well as repeat visitors. Therefore, if 10 people visit your website twice, then your site has 10 unique visitors and 20 total visits.

Traffic Sources

Where your traffic comes from is almost as important as how much traffic your site gets.

To give you some guidance, Google Analytics measures four kinds of traffic sources: organic search (traffic from search engines), referral (traffic from other websites), direct (traffic from someone typing your website domain into their browser), and social (traffic from social media channels).

Traffic source metrics offer actionable data about your marketing efforts. Organic search traffic numbers will tell you how effectively your search engine optimization is. Referral traffic indicates how much the content you’ve linked on other sites, such as guest posts, drives visitors to your site.

Direct traffic is an excellent measurement of repeat visitors, loyal customers, and followers. People who type in your URL already know and love your site. Instead of needing to search for you or discovering you, they come straight to your website.

Social traffic indicates how shareable and compelling your social media posts are. Big social traffic numbers point to an effective social media strategy.

Though it’s difficult to achieve, it’s important to strive for well-balanced sources of traffic. For example, if you’re relying on social media to drive traffic, then you could be neglecting your site’s search engine optimization and missing out on organic search traffic. Conversely, if your site has huge organic, direct, and referral numbers but nominal social sources, then you’re overlooking the massive global audience found on social media channels.

Read more The crucial website elements need to stand out

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!