August 2, 2019 - TDHSEO.COM

August 2, 2019
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The crucial website elements need to stand out

Since so many entrepreneurs are starting to understand the benefits of building a website and how easy it is now, there’s going to be a lot more competition online. However, there are ways to stay ahead and ensure the website you build today stands out from all the rest.

Here’s what you need your website to do.

Build Trust Quickly

If you really want users to feel comfortable exploring your website, then you must immediately establish trust with them. Include customer testimonials and reviews on your website to offer evidence for who has trusted you in the past, and what their experiences were like. Have guest bloggers and industry professionals who are well-known and respected post content on your website. Include privacy and security policies that outline how you’re going to keep your website users’ information safe and secure.

You’ll also want to consider displaying trust seals on your website, from companies and organizations like SiteLock and the Better Business Bureau—organizations that work hard to keep websites secure and businesses trustworthy.

Most importantly, you should encrypt data on your website with an SSL certificate, which means moving from the HTTP (Hyper Text Transfer Protocol) to the HTTPS (Hyper Text Transfer Protocol Secure). Check out this post to learn more about things you can do to keep your website safe and secure [Note to iPage: link to 10 Things You Can Do Today to Keep Your Website Safe and Secure when published – early March].

Load Quickly and Perform Optimally

The average user will abandon a website that takes longer than five seconds to load, especially if they’re on a mobile device. Seventy three percent of users claimed to have encountered a website that takes too long to load. And, over fifty percent of users claim their loyalty to a website depends on how quickly it loads and how reliable it is (KissMetrics). Succinctly put—a page that loads in a few seconds is critical to keeping site visitors happy and engaged, building trust, securing more traffic, and for outpacing the competition online that likely has a slower-loading website.

Furthermore, research highlighted in The New York Times also discovered that download speed and web performance directly influence customers’ behavior in relation to sales conversions and engagement. Every millisecond matters. Each millisecond of delay on your website can cost you entrepreneurial venture prospects and potentially thousands of dollars.

Many websites aren’t built for optimal performance and may be bogged down with broken links that don’t take the user to secure webpages, or they contain images and content that don’t load properly, or take too long to load. Fortunately, ensuring your website loads faster and is built for performance is becoming a lot easier. Here are a few things you can do to optimize your website for performance:

Reduce HTTP requests
Enable compression
Allow browser caching
Optimize images
Reduce the number of redirects
Use a good web hosting service

Important Elements Your Website should have

User Experiences

Your website should cater to your users’ experiences – and most of your users will be searching for things on their mobile devices. In fact, more Google searches take place on mobile devices than on desktop computers in 10 countries including the U.S. and Japan (Smart Insights). So, make sure your website has a responsive design that ensures its content is viewable and easy to navigate on different types of mobile devices. Make it easier for your users to contact you directly from their mobile devices with a touch of a button. And allow them to place orders via chatbots, social media apps, or e-commerce carts that are optimized for mobile devices too.

Users must also sift through a lot of content on the web before finding content they feel answers their unique questions and concerns. So, make it easier for them and the search engines by including web copy on your website that speaks directly to them, what they care about, and what they’re already searching for online. Do some research and a competitive analysis to discover how you can position your brand online via your website content, so you can speak directly to your target audience and make it easier for them to find you. Also, consult your website analytics on an ongoing basis to learn more about what users are interacting with and viewing most on your site, as well as what they don’t engage with on your site. Start with an analytics tool like Google Analytics if you haven’t already selected one, to get a better understanding of what your site visitors are engaging with the most.

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Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

August 2, 2019
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Something important about Google algorithm update

Tags : Google algorithm update

Category : SEO News

From time to time, Google changes its search algorithms. These updates stem from Google’s commitment to improve your experience with their search engine, to promote the most relevant content, and to penalize websites that attempt to game their system.

A Brief History of Google Algorithm Updates—and What They Mean for Your Website’s Content

Panda Update

In 2011 and then again in 2014, Google released a series of eight search engine algorithm changes. All of these changes are part of what’s called the Panda update.

The differences between each minor algorithm tweak is pretty nuanced. However, the changes all had the same goal: to decrease the ranking of thin, poorly researched, less useful content in Google search results.

What does this mean for you? The Panda update is essentially a content filter, weeding out bad, spammy content and promoting in-depth content. In order to stay on top of Google search results, you must consistently produce high-value, well-researched web content that answers your audience’s questions. That content must be concise, free of grammatical errors, and, with rare exception, never be duplicate. The sources it uses also must be credible.

Penguin Update

In 2012, Google released the Penguin update to address the widespread overuse of keywords and links. Prior to this update, sites could boost their search result ranking by building links to other popular websites. They also could manipulate the search engine through keyword stuffing, i.e. adding so many keywords that the text sounds unnatural and does not provide any real value to the reader.

How can this update influence how you produce content for your website? The Penguin update rewards natural link building to credible, relevant sources as well as the strategic placement of relevant keywords. If you use great sources in your in-depth content, you will see your Google search results improve. If you use appropriate keywords and do not overuse those keywords, you will see your Google search results improve even more.

One more important consideration: pay attention to which sites are linking to yours. Because of the Penguin update, your site can be penalized if spammy sites build links to it. Monitor the sites that link to yours and, when they do not appear credible, use Google’s Disavow Backlinks tool to sever the link.

Hummingbird Update

In 2013 and again in 2015, Google engineers recognized that many search queries contained conversational phrases and questions. To help catch what users intended to search for rather than to catch only specific keywords, they released the Hummingbird update.

Due to the Hummingbird’s focus on conversational language, it rewards long-tail keywords that hit on the user’s intended search. For example, in the post-Hummingbird era, content with the keyword, “how to knit a sweater,” would perform better than content with the keyword, “sweater knitting.”

As a result, how-to articles and other tutorial-style web content have become more prevalent and users have been able to locate informative content more easily. Unlike the Panda and Penguin updates, the Hummingbird update does not focus on penalization or utilize specific methods to decrease search rankings.

Pigeon Update

In 2014, Google effectively combined search queries with Google Maps to offer more localized search results.

How did this update change search queries? Users can now type in “what is the best pizzeria in Manhattan,” “best pizzeria Manhattan,” or, if they’re currently in Manhattan, just “pizzeria,” and the search engine will list local pizzerias in Manhattan. The results will also include their locations embedded on Google Maps and the restaurant’s address, operating hours, and phone number.

The Pigeon update, unlike other algorithm updates, doesn’t require you to change how you produce content for your site or how you incorporate keywords. The update also doesn’t penalize your site.

Fred Update

In March 2017, Google dropped its latest algorithm change, the Fred Update, without releasing any information about the update’s intended goals.

A week after the update, SEO consultant Barry Schwartz analyzed which sites benefited from Fred and which got hit hard. He identified that revenue-driven sites with significant amounts of ad placement lost between 50 and 90% of their traffic from Google searches.

How does this influence your site? Be cautious about the number of ads you feature on each page of your website, and make sure that your content focuses on providing value to your readership instead of simply generating revenue for your business.