August 10, 2019 - TDHSEO.COM

August 10, 2019
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Tips for link building to speed up keyword ranking

Tags : Link building strategies Link building tips

It’s like high school all over again – with popularity the name of the game. In the world of search engine optimisation (SEO) you need others to confirm that your website (and therefore your business) is a great destination.

On the web, this means links. Links from another site to yours. Also known as backlinks.

So – how do you get backlinks from these types of site to improve your ranking?

Linked to sites that gets involved

This can take true commitment and the links back to you will take time, but getting involved in your local community is a great way to get to know the people in that community, network and support other organisations.

The outcome you want is a mention (and with it, a link) on their website, and in any material published elsewhere, of course. Make sure you ask them to give you a link from the relevant content on their website as not all of these groups will think to do it as a matter of course.

Host a local event – seminars, charitable or community events and get your co-sponsors or supporters to promote it (with a link to the information about the event on your site).
Sponsor local schools, sports team or not for profit such as an animal rescue organisation. Make sure there is a link back to your site from theirs and in any promo material.
Start a discount/product partnership with a local organisation.
Contact local media and offer your expertise as a source for their work.
Offer to speak at a local educational institute (such as a night class).

In all cases, the idea is for your business name and a link to your website to be on any/all material published on-line about the event. It doesn’t have to be flashy, just a simple text link will suffice (see the bit about anchor text below).

If you are already involved in your local community, it will be a case of asking people for these links to be included – easy!

Create useful resources

This means having something on your website that is useful to people such as:

1. A map, guide or list of local:

Tourist sites of interest.
Retail/shopping areas with free WiFi spots.
Events and activity based attractions.
Business meeting rooms and locations.
Key buildings or destinations.
Cultural attractions.

2. A guide through local by-laws or how to get something done using local businesses and organisations with contact details and web links in a step-by-step instruction

3. Video how-to’s and tutorials for standard tasks that everyone needs to be able to do from DIY home improvement to changing the printer ink cartridges. You can refer to local suppliers within the video if you want to make it more relevant and useful to people within a specific area.

If possible, when creating this content, think of something related to your business because then you can include some of your expertise into the mix e.g.:

GST calculator (bookkeepers).
Tax return and payment due date tables (accountants).
Phone system cost calculators (telecommunication companies).
Building cost estimators (builders or quantity surveyors).
How to change a tap washer video (plumbers).
Styling tips (personal stylist).

The idea with these types of resources is that other people who find them useful will link to them, rather than create their own.

For example, we’re looking at one of our most popular blog posts How much will that website cost? to see if it can be turned into an on-line calculator so people can estimate the cost of a build based on their individual needs.

Leverage the relationships you already have

If you’ve spent time building a mutually positive relationship with a client or supplier then it is easier to ask them to help build both your businesses, than it is to ask a relative stranger.

Provide glowing (but honest) testimonials for any local business you interact with in return for a link on the testimonial when they publish it on their website. And who doesn’t want more testimonials on their site?

This can include whoever you have used:

For your office fit-out or furniture.
Set up your computer systems or provided a laptop.
Cleaning your offices.
Your signage, printing or other design work.
Catered lunch or an event or even delivers your coffee!
Organised your insurance.
Took care of your plumbing, electrical, painting or other property related services.
Did copy writing work for you.
Printed your logo on pens, t-shirts and corporate gifts.

Or, you could offer something to help their content efforts, such as guest posts for their blog (if they have one).

And be sure to ask to be listed on any preferred vendors or partner pages.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

August 10, 2019
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Great ways to bring more visitors to your website

Tags : How to get organic traffic

Category : Seo Consulting

It takes work, sometimes quite hard word, to get more people to visit your website. But to make it easier – we’re giving you a dozen ways to do it.

1. Create great content

People want information. That means content.

Not just good sales copy about what your company offers, but content that helps them out in some way.

People love content so much they will actively hunt it down.

You want them to find you when they do this.

And to attract them, your site needs a blog, tips, FAQs or resource section – or even better, all of the above!

You have to publish things that people want to read about, which isn’t normally the same as the stuff the organisational hierarchy have a strong opinion about, so:

Ask reception or customer service staff
Look at sites like Quora.com for questions frequently asked
Think about what you’re asked all the time by friends, family and associates
A radical thought – ask your customers directly.

Then create content that answers those questions.

Organic Search Traffic

Organic traffic is that which comes from people clicking on the (non-paid) search result links.

Most effective, websites with healthy visitor numbers, have a good proportion of visits coming from organic search.

Search Engine Optimisation (SEO) is everything you do to make your site a more attractive destination in the search engines eyes – i.e to get you good search result rankings. Some of the strategies above are necessary to improve your search rankings and grow organic traffic.

But in addition, your site should be optimised for search – which means getting all the technical bits right so the site is an attractive destination for the search engines. This includes:

Unique landing page for each product or service offering
Search friendly URLs
Canonical URLs
Unique title tags and descriptions
Appropriate use of keywords in the above, but also in headings and content body
Clean, fast loading code

Get out and be social

People do business with people, so make sure you are where your customers hang out – whether it be Facebook, LinkedIn, Twitter or Pinterest.

Being active on social networks means being the face of the business so get someone who is an appropriate spokesperson – not just the youngest, hippest person on the team!

Like the website itself, you will need to promote your Facebook page or Pinterest page, and reach out to build your Twitter/LinkedIn communities. This can be done via competitions and giveaways, or actively reaching out to individuals. It depends on the platform.

Once you’ve written your excellent content, share it on these social media platforms so that it is exposed to more people. Include social sharing buttons on your website so it is easier for readers to share it for you.

Interact and join discussions – if you comment intelligently on content or discussions that are directly related to your business, and if you back it up with helpful content on your website – then this can be very effective.

However, it can be time consuming, and too many people comment on blogs and forums just for the sake of it so pick your platforms and discussions carefully. If your content answers a question you can also link to it in your response to questions or discussions..

Become a video star

A blog post or article that answers a common question can be re purposed as video or Slideshare content. And for complex services, a picture paints a thousand words.

Have a product? Are you a location based business? A video is a great way to show them off.

Set up a You Tube or Vimeo channel to post your video, and include prompts to visit the site or subscribe to your channel for further updates. Video content also contributes to search visibility.

Good video can take a while to prepare and you need the right tools to do it. Alternatively there are video creation companies that will do it for you.

Attract referrals from other sites

Referred visitors are a bit the same as referrals in the offline world. They vary in quality but can be a very effective way of attracting visitors to your site and getting leads.

Referrals are when another site places a link from their site to yours – when someone clicks on that link they will show up in Google Analytics as a referred visit.

Get repeat visitors

Don’t forget that it can be cheaper to get more business from your existing client base than it is to win someone who has not dealt with you before.

Make sure you have some of your website dedicated to providing good support and service to your existing customers.

Include regular updates and fresh content on your site so people come back for more – even if they weren’t ready to buy what you offer the first time they visit, over time they will become familiar with your content and your business. And knowing is the first step in the know-like-trust process.

Email newsletters with links to your latest blog or article is a great way to a) get material for your newsletter and b) send people to your website where they can spend time reading about your offers that might be relevant to them.