August 19, 2019 - TDHSEO.COM

August 19, 2019
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The affection of Google RankBrain Algorithm on your website

Tags : Google Algorithm Google algorithm update Google RankBrain Algorithm

The most important thing for the RankBrain algorithm is content that is created for users and provides real information. Therefore, you should better reflect your content and focus on information rather than inflating your text with empty sentences.

The RankBrain algorithm wants to better understand your content. For this reason, it is important to help Google when reviewing content on your website.

Instead of concentrating on a single keyword, provide users with full content by quoting from different sources. In addition, you can repeat your keywords several times in your text to get high on Google.

First Assumption – User Behavior is Shifting and will Shift even Further

Since search results are becoming better and better in terms of relevance to the user, getting to the top 3 spot – whether that spot is a local listing, a knowledge graph listing, etc – so long as it’s an organic listing and not paid (since paid has an obvious yellow button-like label that says ‘Ad’) it will get more clicks from users now more than ever.

The top 3 spots will eat up the clicks of the rest of the SERP listings. That’s because people are getting more and more satisfied with the results of the top 3 spots that we have a natural tendency to just check out the top 3 and we’re almost sure that we’ll be satisfied with the results.

Second Assumption – Competition is Going to get Tighter

Search took a leap up the competitive ladder. What RankBrain really did is prioritize meaningful results. “Strings to Things” isn’t all that friendly to those playing the search game primarily for traffic. All the articles that are less comprehensive than its 10x counterparts will drop in rankings. Only the best will get ranked – all the other mediocre results will start to fall off.

Search is a zero-sum game. It’s always been. And just when we thought the game wasn’t getting any harder, it bites us back in the ass.

Third Assumption – Machine Learning will Crush Spam and Black Hat Practices

We can conclude that this is the beginning of numerous years of machine learning being incorporated into Google (because it worked better than they thought it would). Considering the direction of Google has been to fight spam and close up loopholes (we’ve felt the effect of this quite strongly since 2010), it’s a surprise that RankBrain is not an algorithm that targets black hat tactics.

That being said, I think that the next machine-learning algorithm Google will launch after RankBrain would deal strongly with fighting spam and loopholes. If RankBrain worked better than they expected, I’m quite sure that they will use the positive result in shutting down spam and black hat problems.

Fourth Assumption – You can affect RankBrain

Google feeds RankBrain ‘offline’ data. Meaning it does not learn on the internet as it is. What Google thinks is good enough to feed to RankBrain, that’s what they feed it. So coining terms that spread such as ‘Growth Hacking’ or ‘Inbound Marketing’ or ‘Link Earning’ could actually signal that you are an authority in such a term and concept.

If this is fed to RankBrain and it recognizes you as the source of the term, that could turn out to be a positive signal for your site and all that is related to it. It’s not easy, but it’s definitely something that I assume could affect the algorithm as it is fed.

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August 19, 2019
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What is Google RankBrain and How Does it Work?

Tags : Google Algorithm Google algorithm update Google RankBrain Algorithm

Category : SEO News

RankBrain, artificial intelligence (AI) program is used to help process Google search queries. It is designed as a machine learning system so that it can embed vast amounts of written language into mathematical entities (vectors) that the computer can understand.

RankBrain is unique because, when it sees an unfamiliar word or phrase it uses AI to instantly search terms that have a similar meaning that a user has typed. Next, it filters the result accordingly.

Google has taken this exceptional initiative to give its users only the most useful results for their search queries. Google’s goal is to offer the searchers the most appropriate and relevant content. According to Google, RankBrain offers different results in different countries for the same query. This is because the measurements in each state are different, despite the similar names.

Does Google RankBrain Work?

Is the AI doing a good job? So far, it seems like it. After all, Google promoted it from merely processing parts of the unknown key phrases to using it for all search queries.

And why wouldn’t they? After all, RankBrain appears to be doing a better job at improving search results than the Google engineers themselves. In fact, when it was pitted against a number of engineers to find the best page for a search query, the AI outperformed the humans by 10 percent.

Quite impressive, isn’t it?

The cool thing about RankBrain is that, in contrast to global changes to the search algorithm, it can improve search results on a per-keyword basis. This makes the SERPs more precise than before and allows for more granular improvements.

Also, ironically, even though RankBrain is a machine learning algorithm, it actually increases the influence of human users on search results. That’s because the AI can use direct feedback from how users interact with your content to judge its quality. For that reason, you need to focus less on pleasing the machines (read algorithm) and more on actually swaying people to click on your stuff.

RankBrain is a machine that learns the artificial intelligence system, transforming letters and numbers into a mathematical algorithm. While this is a technical definition for RankBrain, Google uses this algorithm to improve its search results. With RankBrain, Google learns what users want, what they’re looking for, and plans to deliver better results to users. Search location, keywords entered, etc. By taking into account the variables, Google aims to learn exactly what the user is looking for and how they try to reach a conclusion.

The RankBrain algorithm is considered the third most important factor that evaluates which results should be shown in any search based on Google sources. RankBrain also affects less than 25 per cent of searches worldwide.