Monthly Archives: August 2019

  • -

Change your domain name with 4 easy steps

In this article, we’re going to talk about some of the reasons why you’d want to change your domain name. Then we’ll walk you through the process in four simple steps. Let’s get started!

The process of changing your domain name is very simple, although the ‘right way’ involves more than simply purchasing your new domain. You’ll also want to make the process as seamless as possible for your visitors, so let’s take a look at how to do it.

Step #1: Choose a New Domain Name and Assign it to Your Website

There are a lot of options when it comes to domain names, so picking the right one can be tricky.

Choosing a new domain name is a highly personal decision, but there are a few aspects to keep in mind to ensure you make a smart one. We’ve previously devoted an entire article to walk you through that process, so check it out before settling on a new domain.

When you’re ready, you can register your new domain through our platform. If you’re an A2 Hosting customer, you can simply assign that name to your existing website. However, for other hosts you’ll need to dig into their knowledge bases to find the correct process.

Step #2: Rebrand Your Website’s Design

Your site’s logo is one of the elements that enable visitors to identify it.

Depending on your choice of domain, you’ll likely need to update aspects of your site’s design to reflect it. For example, your logo will likely need an update, but the same goes for any other element that alludes to your former domain name. For example:

  • Your About page if your site has one.
  • Your website’s footer, which often includes copyright information.
  • The ‘tagline’ of your site, which is the text that appears on a browser’s tab when you open it.
  • Any miscellaneous references within your content.

Fortunately, making these changes is relatively straightforward, although you’ll need to make sure you’ve removed all references to your previous domain on your site before pressing ahead.

You’ll also need to let visitors know about these changes so they aren’t left scratching their heads. We’ll talk about that shortly, but before that, let’s talk about redirects.

Step #3: Redirect Traffic to Your New Domain

Arguably the most important step when changing your domain name is to redirect users from the old one to the new one. That way, you won’t lose out on any visitors who bookmarked your past address, or happened to visit regularly.

Most web hosts (including A2 Hosting) enable you to do this from your cPanel. Just look for the icon that says Redirects under the Domains section of your cPanel and click on it:

 

Once you’re in the Redirects page, pick the option that reads Permanent (301) and the domain you want to redirect:

 

Next, type the URL of the new domain you registered, and enable the setting that says Redirect with or without www:

 

Once you click the Add button, you’re ready to go! Now, every time someone visits your old domain, they’ll be sent to your new one. For the time being, we recommend keeping both of them active until traffic to your former domain dies down.

Step #4: Update Your Users About Your Rebranding

At this stage, you should have a new domain name up and running. All that’s left now is to update your users about the changes to your website, such as its new URL, and the rebranding process where necessary.

This step is important because without it, you’ll have a lot of confused regulars. In our opinion, these are the three best ways to break the news to your user base:

  1. Add an explanatory post to your website as soon as you rebrand it.
  2. Use your site’s social media accounts to update your followers, and link them to that aforementioned post.
  3. Send out an email campaign explaining the changes to your site.

Keep in mind that you can send out multiple social media updates and emails for methods two and three. That way, you’ll maximize your chances of engaging with as many followers and subscribers and possible.

Read more Right ways to get a perfect domain name

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

3 reasons to choose dedicated hosting service

Dedicated hosting provides your site with far more resources to keep up with its expansion. Of course, there are other benefits involved in upgrading to a dedicated hosting plan as well. These include improved stability and security, as well as the chance to configure every element of your server.

There are many types of hosting plans, and you may be wondering how dedicated servers differ from the rest. In a nutshell, dedicated hosting means you are renting an entire physical server for your website. This server can be completely configured to meet your specifications. You’ll also have more memory dedicated to your site, which results in better loading times.

This is a stark contrast to shared hosting, which is the cheapest and most common type of plan. With shared hosting, you are renting limited space on a physical server. The memory on that server will be shared between all the websites it hosts. This means that if one website is having a particularly busy day, it may draw resources away from your site.

3 Ways to Tell If You Need Dedicated Hosting

Dedicated hosting is a powerful option, but it isn’t right for every website. However, there are three simple ways to decide if you need this kind of plan. Simply ask yourself if you fall into one or more of the following three categories.

1. You’re Looking for Increased Security

Website hacking is on the rise. The security on a shared hosting plan is typically fine for smaller and more personal sites. However, if your company handles particularly sensitive data (such as credit card numbers), you might need the added security that dedicated hosting provides.

Dedicated hosting offers top-notch security because you can configure the entire server to meet your needs. This includes creating a tighter firewall to keep out hackers. It also means you don’t have to worry about another website on your shared server exposing your own site to malware.

A2 Hosting offers around-the-clock support in the event of an attack for all our plans. Still, dedicated hosting is the best way to make sure your site is completely safe, and to prevent security breaches before they happen.

2. Your Site Requires Improved Server Stability

As we’ve mentioned, another advantage of dedicated servers is improved performance. On a shared server, the memory you are paying for is split among several sites. A usage spike on one site can pull resources away from yours. This means that if one site you are sharing with has a busy day, your site may lag. Too many visitors at once can even make your site crash!

However, on a dedicated server, all its resources are reserved for your site alone. If your site is growing, dedicated hosting is a perfect way to keep loading times down. This is particularly important if your site is already experiencing delays due to high traffic. Visitors can quickly become impatient and leave your site if pages take too long to load.

If your site isn’t quite big enough to justify a dedicated server, but has grown beyond your current shared plan, VPS hosting may be a better option. Like a dedicated plan, all of the memory you are paying for is reserved for your site. This offers a huge improvement over shared hosting, at a lower cost than dedicated hosting. Plus, you can always upgrade later if you need the additional resources.

3. You Want Total Control Over Your Server’s Configuration

With dedicated hosting, you’re getting your own physical server. This means you can configure ithowever you like. If you’re an advanced user, or you just have very specific requirements for how you want your server to be set up, dedicated hosting fits the bill. For example, you could configure a firewall that meets your exact security specifications.

Even if you don’t have the technical know-how to do those things yourself, you can get a managed dedicated plan. This means your provider will handle most of the necessary setup and maintenance for you. While this type of plan does come at a higher cost, you’ll get the full benefits of dedicated hosting without having to do much work yourself.

When you purchase a managed dedicated server from A2 Hosting, your plan includes 24/7/365 tech support from our Guru Crew. We will work with you to configure your server just the way you want, even if you don’t know all the terminology involved. What’s more, our team works around the clock to guarantee that your site stays up at all times.

Read more Tips for Choosing a Hosting Service

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

The best 5 common domain extensions you should choose

Here are thousands of domain extensions but choosing the best one is a big advantage for your website. Choosing a familiar domain extension is profitable and helpful for your online business. Here are the best five Domain Extensions you can examine

  1. .com
  2. .net
  3. .org
  4. .co
  5. .us

Choosing a relevant domain extension for a website is a very essential need. The best domain name can attract the users and a familiar extension plays a major role in this.

1. .com

For people thinking what is the best domain extensions .com comes first in the mind. It is the most familiar and top-level extension used in Domain Name. It was genuinely used to identify for-profit businesses. At this time it becomes a backbone of the domain extension.

If you want to choose a domain extension in all circumstances you will like to choose .com if it is available. It’s become a common extension because it currently used in all type of entities including school, nonprofit and private individual. Many SEO companies say that the.com extension can lead to the most favorable search ranking as compared to others.

If you have an opportunity to choose extension you will definitely go with .com. If it is not available then you have the next best alternative to use.

2. .net

As like a .com extension .net is open for anyone. It was originally intended for Internet Service provider and network now it becomes the best alternative of .com. Many people use this .net with web-based application and services. If your business is running in these industries then .net is the best alternative for you.

It used less according to .com so; there are more changes that your desired domain name is available with .net. Because many people connect .net with technology or web-service so it will disconnect the people sometimes. Think if you are not providing technical service to a user and you are using .net as an extension it must disconnect with user expectations.

.Net used with that domain name whose motive is to provide technical or web-based services.

 3. .org

This extension is used for any type of entity but it specially designed for the non-profitable-organization. It is the best option for many non-governmental organizations, politics and politician parties and online communities.

.Org is also a top-level domain extension. Here you will also find the same search power as .com. The .Org is less popular then .com, so here are more chances to acquire your domain name.

.Org only makes sense with the organization which works for non-profit or information-driven businesses it doesn’t make sense with everyone. For example, if you are running an e-commerce store or trying to convert your traffic into sales so it will not works for you.

4. .co

.co is one of the best options in these five common extensions. Firstly, it is originally designated to the country code of Colombia But now it becomes a popular extension for global domain. The .co is familiar for company corporations and commercial business. It is generally used by the fresher’s or youngsters. It is widely used by the newer, shorter and new business startup website. You might be easy to consider the .co domain because of its availability. As mention above because of popular .com is very rarely available so you can use .co as a domain extension.

5. .us

It is a domain extension you can use in your domain name. It is reserved for the citizen and business of the United States. You can be an individual entity or nonprofit organization, but with the permanent resident or business registered in the United States. It is associated with the U.S government like .Gov but now it is available as an extension for the business purpose or public.

Read more Top 10 domain name generators you get to know

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

Why should you use Windows VPS Hosting

A Virtual Private Server (VPS) hosting plan provides your site with its own individual operating system, disc space, and bandwidth. This is a stark contrast to shared hosting plans, in which those resources are shared with many other users. VPS hosting enables you to provide a more optimized service for your visitors – which is essential as your site really starts to grow.

There are many advantages to signing up for a Windows VPS hosting plan. In the next few sections, we’ll look at four of the most important, in order to help you make a more informed decision.

1. It’s a Cost-Effective Solution

As your website continues to grow, it’s likely that budgeting will become more challenging. Putting time and money into shared hosting when your site has outgrown it can be a poor investment.

At the same time, you don’t want to overspend and get a dedicated server for a site that doesn’t need one. VPS hosting provides an ideal middle option for sites that are just beginning to expand.

For example, Windows-based VPS plans here at A2 Hosting start at $36.29 per month:

While more expensive than shared hosting, this is still a highly-affordable choice for many small- to mid-sized businesses.

2. There’s No More ‘Neighbor Drain’ of Resources

One of shared hosting’s downfalls is the fact that the same resources are accessed by multiple sites. This means that if another site on your server has a sudden spike in traffic, for example, you’ll have fewer resources to work with.

As a result, your visitors might experience slow loading times, which in turn can lead to a reduction in traffic and conversions. This is not an ideal environment for websites that have the potential to grow – nor does it give your site and business a professional image.

With VPS hosting, your resources can’t be drained by your neighbor’s activities. Therefore, you’re able to offer a faster, smoother experience for all your visitors.

3. You’ll Benefit from a Higher Level of Security

In a general sense, VPS hosting is considered more secure than shared hosting. This is largely due to the fact the apps and data stored on a virtual server are completely isolated from other users.

On a shared plan, if another site on your server suffers from a malware infection or another form of security breach, it’s possible that this could also affect your site. In contrast, the separate storage available on a virtual server means that it’s a lot harder for infections to spread between users.

What’s more, the Windows-based VPS plans here at A2 Hosting are managed. This means you’ll benefit from additional security measures, including firewalls, intrusion monitoring, and regular remote backups. This is in contrast to unmanaged plans, in which most security measures and general maintenance tasks are the user’s responsibility.

4. You Get More Control Over Your Site

Since a VPS hosting plan is independent of other accounts using the same physical server, you have more control over your partition. You get the entire operating system to yourself – including full access to available resources and files.

Windows-based VPS plans at A2 Hosting come with full administrative control. This enables you to set up and customize your server the way you want it, as well as to install and use additional software. The added control over your site also means you are able to try out more advanced coding, and test applications more effectively.

Last but not least, VPS hosting plans are also incredibly simple to upgrade as your business continues to grow. There are a range of hosting packages to choose from, each offering different levels of processing power, storage, and memory. That means you only have to pay for what you need, without hamstringing your site in the process.

Read more Something important about VPS Services

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

How to choose a suitable server for a small budget

Your site and business may grow in fits and spurts. The more consumers your website attracts to your business, the more resources you’ll need to continue supporting the website. Scaling to larger servers, however, can be cost-prohibitive to an unsteady young business. Here are a few steps to consider when gauging when to make the move.

Determine How Much Time You Want to Spend on Server Management

Your business will likely start on a shared hosting plan while you establish your branding, product portfolio, and customer base. As you gain traction in the marketplace, however, you could outgrow the constraints of a shared environment and need to seek more secure, stable, and powerful servers. VPS hosting, which stands for virtual private servers, represents a safe middle ground between the crowded chaos of shared hosting and the high-priced realm of dedicated servers.

However, with great power comes great responsibility… at least, usually. While hosting providers will take care of the shared server infrastructure powering thousands of customers at once, the dedicated computing resources associated with your virtual environment will typically fall under your purview. Some of the server management tasks you may be responsible for include:

  • Software and operating system updates
  • Security patches
  • Daily or weekly backups
  • System uptime monitoring
  • Antivirus protection and malware scans

As you step up the hosting ladder, however, providers typically roll out more support and services geared toward treating you like royalty. Your host may cover many of these tedious processes, but the managed services label can be applied many different ways. You’ll definitely want to pay attention to the fine print here to see what’s included.

All that said, server management is a place where you can stretch your budget a bit. By investing some time and patience, you can absolutely manage your VPS, cloud environment, or dedicated server to save a few bucks — or, by investing in managed services, you can spend more time working on your business goals and less time on your infrastructure.

Take Stock of Your Current Needs and Growth Rate

When your child is just learning to walk, you don’t put them on a maxed-out treadmill, right? The same applies to shopping for web hosting.

Take a realistic inventory of your company’s online requirements and what you can reasonably expect in the next three years or so. Compare that with your annual budget to see what hosting solutions seem to make the most sense.

In addition to the rate traffic you expect to see each month, spend some time thinking whether you have any nuanced technology decisions to make. Perhaps you’re better equipped to work with one content management system or eCommerce platform over another. This could inform which operating system or computing resources you may need. You’ll need to balance having ample processing power and storage space with the idea of what you’ll actually consume.

You may not have an opinion on how many CPU cores you’ll need, or if you’ll want to use storage powered by solid-state or hard-disk drives — and that’s OK. But work to understand how those components contribute to your overall hosting expenses. For example, Linux hosting is based on a free and open-source operating system, while Windows Server licenses can get rather expensive for your provider. Similarly, SSDs are inherently faster and more reliable than HDDs — but they can cost quite a bit more and typically have smaller storage capacities.

Read more 3 reasons to choose dedicated hosting service

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

Tips for Choosing a Hosting Service

After you’ve selected your domain name, you’ll want to register it with a web hosting service before you begin building your website. Here are some tips to keep in mind to help you choose the right web hosting service for your website.

Verify That They Have Your Hosting Needs

Not all hosting services offer the same things. Consider whether you want or need shared hosting or dedicated hosting. And then see what offers and options each hosting service provider has available. If you don’t anticipate a lot of website traffic, then you might want to go for more economical options. But if you anticipate a lot of traffic, your needs will look much different.

Most hosting offers are available in 3 categories:

  • Shared Hosting – As the name implies, multiple websites will share resources on a single server. This is usually the least expensive option, and is sufficient for most individual or small business websites.
  • Virtual Private Server (VPS) – With VPS hosting, your site will still reside on a shared server, but a section will be partitioned out for your access only. This option allows more customization of the OS and the functionality of your site. And the resources you get won’t be impacted by activity on other sites.
  • Dedicated Server – Also known as a managed hosting service, you will be leasing an entire server. You will get complete control and customization of the hosting environment. Dedicated hosting provides optimum security and flexibility for high-traffic or mission-critical websites.

Know Sign Up Rates vs. Renewal Rates

Sometimes hosting service providers will offer discounts upfront if you’re a new customer, but your renewal rates might be different. Make sure that you know all costs associated with your new website, which ones are one-time only, and which costs might fluctuate in the future. This way, you’ll never receive a surprise bill in your inbox and you won’t have to worry about interrupted hosting service resulting from overdue payments.

Consider How You Will Build Your Website

If you don’t know how to code websites or build them from scratch, then you’ll want to consider going with a web hosting provider that offers a reliable and easy-to-use website builder. Most website builders offer drag-and-drop features, customizable templates, etc. Be careful not to buy a web hosting service plan or subscription that you won’t even be able to use because you don’t know how to code.

Decide Whether You’ll Need E-Commerce Features and Support

You’ll also want to consider whether your website will need e-commerce features and support as you’re considering web hosting providers. Some providers won’t be able to offer all the features and support that an e-commerce business website needs to succeed. To accept payments you will need to implement a shopping cart and payment processing functionality. Find one that offers all you need for an optimized and user-friendly e-commerce website.

Server Reliability and Customer Ratings

Most importantly, you’ll want to investigate what current customers are saying about the web hosting services you’re considering. Are customers happy with the providers’ services, options, rates, customer care, etc.? Do their websites function well and fast? Do they ever have problems with website security or billing? Does the hosting service offer regularly scheduled backups for websites?

While price points are important, you’ll also want to make sure the web hosting services you’re considering are reliable and that you’ll be able to easily contact someone if you have a question or need assistance. If your website is always crashing or encountering data breaches, you will lose customers and website visitors over time.

Read more What to know before you explore hosting companies

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

Google hummingbird algorithm and what to know about it all

Category : SEO News

Hummingbird is the name Google calls its new search algorithm (the thing that determines which results to display when a user types in a search), and it means a lot for your website. Google says the name Hummingbird is used because of the “fast and precise” birds that we find in nature. So let’s have a look at the hummingbird so that we can get a better understanding of Hummingbird.

Google has always had a simple message for website owners: concentrate on users. That advice applies to Hummingbird more than any other algorithm or update that has been released in the last 15 years.

Google does not want you to over-optimize your pages and websites purely for search results IF your website or page does not answer the searcher’s query. Remember that all Google cares about is the searcher. It has no loyalty, contract or responsibility to websites or website owners. This is good news if you’re a true beginner building a new website.

To stay high in the search results you need to focus on the user too. This all comes down to content. Hummingbird loves in-depth, good quality and original content because that is what users want. So the best way for you to deal with Hummingbird is to create good content.

Hummingbirds are one of the smallest species of birds in the world. But they’re able to flap their wings incredibly fast (this is where the hum comes from) which allows them to reach flight speeds of 34 miles per hour. And they are the only birds that can fly backwards. It is these impressive abilities that led to the Aztecs revering these birds to the extent that they wore them as a talisman. To the Aztecs, hummingbirds represented vigor, energy, skill in battle, and sexual potency.

Google’s Hummingbird has nothing to do with sexual potency (as far as we know, although there are probably Google fetishists out there somewhere). But the other characteristics of the hummingbird are important to discuss in order to get a better understanding of this new algorithm.

Hummingbird is a more vigorous attempt by the search kings in Google to be more human. Up until now when a user typed in a search query Google would pick out what it considered to be keywords. It used those words to go hunting for websites that might be what the user was looking for, and displayed those websites in its results.

But the search engine didn’t really understand what the user was asking. With Hummingbird Google can now better understand the context of a search query. The search engine is working harder and in a more agile and energetic way to deliver results that actually answer the user’s query, rather than looking at keywords in isolation and making an educated guess.

This means that Hummingbird is more than a search algorithm update – it’s a vigorous and energetic attempt to up the skill level, react to a user’s search, and deliver better results. Knowing the details of Google Hummingbird will help you keep up with the Joneses of SEO.

Read more Something important about Google algorithm update

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

How to keep website secure and safe

Although your website may currently contain vulnerabilities that leave it at risk for a data breach or a cyberattack, there are a few things you can do today to make it safer. Here are ten of them.

Encrypt Sensitive Data with SSL

If your website handles sensitive information such as credit card numbers or social security numbers, then you’ll want to ensure it has an SSL certificate. What does that mean? It means moving from the HTTP (Hyper Text Transfer Protocol) to the HTTPS (Hyper Text Transfer Protocol Secure).

So, instead of your website URL looking like this: “http://mywebsite.com,” it will look like this: “https://mywebsite.com.” This means you’re adding an encryption layer of TLS (Transport Layer Security) or SSL (Secure Sockets Layer) to your HTTP, which will make your users’ and your own data even more secure from hacking attempts.

 Manage Your Directories and File Permissions

Every website is made up of files and folders that are stored in a server that’s hosting it, inside directories. To keep this information safe, each file and folder should have certain levels of permission that keep them safe and secure. Each file and folder should specify who can read, write, and execute it.

 Strengthen Access Control

Admins for your website should always use passwords that can’t be easily guessed when they’re accessing your control panels and dashboards or content management systems. Make sure their passwords are over eight characters in length and that the passwords contain diverse characters (i.e., one number, one capitalized letter, etc.). In addition, make sure their user names aren’t simple and easy to spot like “admin01,” and that they change their passwords regularly.

And consider implementing two-factor authentication for users who log in to your site. Two-factor authentication requires them to enter two pieces of information to access your site such as a password and a PIN, security code or question, etc.

Prevent SQL Injections and Cross-Site Scripting

An SQL injection is one of the most common ways a hacker can infiltrate a database attached to a website. If you have a web form or URL parameter that allows outside users to supply any information they want, then hackers can insert code into your website forms that allows them to hack into your databases with sensitive customer and company information that are linked to those forms.

To protect against this, establish parameterized queries that prevent hackers from inputting anything they want into the form fields on your website, and remove form auto-fill. Read this detailed post by W3 Schools for more information about what SQL injections are and how you can prevent them from happening.

Cross-Site Scripting (XSS) is like SQL injections except it involves hackers using a web application to send malicious code, generally in the form of a browser side script, to a different end user from a site that’s trusted. Some malicious scripts can even write HTML code on a webpage.

You can prevent this from happening by using a Content Security Policy (CSP) on your website, which allows you to specify and validate which domains your content and scripts should always come from. To learn more about how you can prevent XSS, consult this detailed source provided by the Open Web Application Security Project.

Pay Attention to Network Security

If you host your website on your own servers, then you must ensure hackers can’t infiltrate your networks on a minute-to-minute basis. In addition to having users frequently update their passwords, you should ensure each device plugged into the network is scanned for malware constantly and that logins expire after a certain length of inactivity.

If your website is hosted through a third-party, you’ll want to ensure they have 24/7 security for their servers. And you’ll want to verify they have ample security plugins and software available as well.

Back Up Your Site and Files Regularly

Back up all your files and systems every single day, multiple times throughout the day. Whenever a server you rely on backs up your files and information, it should save it in multiple locations for security (i.e., in cloud-based servers, external hard drives, etc.). Eventually, every hard drive and piece of hardware will fail or malfunction, so be sure you have all your critical website files backed up. Otherwise, you are at risk of losing critical components and files that are currently keeping your website safe and readable.

Keep Everything Updated

Whether you build a website from scratch or use a state-of-the-art website builder, you need to verify that everything on or connected to your website is updated at all times. It’s easy to ignore automatic updates for the software and systems you access, but hackers scan websites on an ongoing basis to see what sites don’t have the latest updates or bug fixes for their software, plugins, databases, etc.

If you aren’t using certain plugins or software integrations anymore, then delete them from your control panel and website. And always schedule updates for your software and systems on a rolling basis so they’re always running the latest and greatest versions.

Read more The most important website matters you need to care about

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

The crucial website elements need to stand out

Since so many entrepreneurs are starting to understand the benefits of building a website and how easy it is now, there’s going to be a lot more competition online. However, there are ways to stay ahead and ensure the website you build today stands out from all the rest.

Here’s what you need your website to do.

Build Trust Quickly

If you really want users to feel comfortable exploring your website, then you must immediately establish trust with them. Include customer testimonials and reviews on your website to offer evidence for who has trusted you in the past, and what their experiences were like. Have guest bloggers and industry professionals who are well-known and respected post content on your website. Include privacy and security policies that outline how you’re going to keep your website users’ information safe and secure.

You’ll also want to consider displaying trust seals on your website, from companies and organizations like SiteLock and the Better Business Bureau—organizations that work hard to keep websites secure and businesses trustworthy.

Most importantly, you should encrypt data on your website with an SSL certificate, which means moving from the HTTP (Hyper Text Transfer Protocol) to the HTTPS (Hyper Text Transfer Protocol Secure). Check out this post to learn more about things you can do to keep your website safe and secure [Note to iPage: link to 10 Things You Can Do Today to Keep Your Website Safe and Secure when published – early March].

Load Quickly and Perform Optimally

The average user will abandon a website that takes longer than five seconds to load, especially if they’re on a mobile device. Seventy three percent of users claimed to have encountered a website that takes too long to load. And, over fifty percent of users claim their loyalty to a website depends on how quickly it loads and how reliable it is (KissMetrics). Succinctly put—a page that loads in a few seconds is critical to keeping site visitors happy and engaged, building trust, securing more traffic, and for outpacing the competition online that likely has a slower-loading website.

Furthermore, research highlighted in The New York Times also discovered that download speed and web performance directly influence customers’ behavior in relation to sales conversions and engagement. Every millisecond matters. Each millisecond of delay on your website can cost you entrepreneurial venture prospects and potentially thousands of dollars.

Many websites aren’t built for optimal performance and may be bogged down with broken links that don’t take the user to secure webpages, or they contain images and content that don’t load properly, or take too long to load. Fortunately, ensuring your website loads faster and is built for performance is becoming a lot easier. Here are a few things you can do to optimize your website for performance:

  • Reduce HTTP requests
  • Enable compression
  • Allow browser caching
  • Optimize images
  • Reduce the number of redirects
  • Use a good web hosting service

Important Elements Your Website should have

User Experiences

Your website should cater to your users’ experiences –  and most of your users will be searching for things on their mobile devices. In fact, more Google searches take place on mobile devices than on desktop computers in 10 countries including the U.S. and Japan (Smart Insights). So, make sure your website has a responsive design that ensures its content is viewable and easy to navigate on different types of mobile devices. Make it easier for your users to contact you directly from their mobile devices with a touch of a button. And allow them to place orders via chatbots, social media apps, or e-commerce carts that are optimized for mobile devices too.

Users must also sift through a lot of content on the web before finding content they feel answers their unique questions and concerns. So, make it easier for them and the search engines by including web copy on your website that speaks directly to them, what they care about, and what they’re already searching for online. Do some research and a competitive analysis to discover how you can position your brand online via your website content, so you can speak directly to your target audience and make it easier for them to find you. Also, consult your website analytics on an ongoing basis to learn more about what users are interacting with and viewing most on your site, as well as what they don’t engage with on your site. Start with an analytics tool like Google Analytics if you haven’t already selected one, to get a better understanding of what your site visitors are engaging with the most.

Read more Speed up website security in four clever ways

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!


  • -

Something important about Google algorithm update

Category : SEO News

From time to time, Google changes its search algorithms. These updates stem from Google’s commitment to improve your experience with their search engine, to promote the most relevant content, and to penalize websites that attempt to game their system.

A Brief History of Google Algorithm Updates—and What They Mean for Your Website’s Content

Panda Update

In 2011 and then again in 2014, Google released a series of eight search engine algorithm changes. All of these changes are part of what’s called the Panda update.

The differences between each minor algorithm tweak is pretty nuanced. However, the changes all had the same goal: to decrease the ranking of thin, poorly researched, less useful content in Google search results.

What does this mean for you? The Panda update is essentially a content filter, weeding out bad, spammy content and promoting in-depth content. In order to stay on top of Google search results, you must consistently produce high-value, well-researched web content that answers your audience’s questions. That content must be concise, free of grammatical errors, and, with rare exception, never be duplicate. The sources it uses also must be credible.

Penguin Update

In 2012, Google released the Penguin update to address the widespread overuse of keywords and links. Prior to this update, sites could boost their search result ranking by building links to other popular websites. They also could manipulate the search engine through keyword stuffing, i.e. adding so many keywords that the text sounds unnatural and does not provide any real value to the reader.

How can this update influence how you produce content for your website? The Penguin update rewards natural link building to credible, relevant sources as well as the strategic placement of relevant keywords. If you use great sources in your in-depth content, you will see your Google search results improve. If you use appropriate keywords and do not overuse those keywords, you will see your Google search results improve even more.

One more important consideration: pay attention to which sites are linking to yours. Because of the Penguin update, your site can be penalized if spammy sites build links to it. Monitor the sites that link to yours and, when they do not appear credible, use Google’s Disavow Backlinks tool to sever the link.

Hummingbird Update

In 2013 and again in 2015, Google engineers recognized that many search queries contained conversational phrases and questions. To help catch what users intended to search for rather than to catch only specific keywords, they released the Hummingbird update.

Due to the Hummingbird’s focus on conversational language, it rewards long-tail keywords that hit on the user’s intended search. For example, in the post-Hummingbird era, content with the keyword, “how to knit a sweater,” would perform better than content with the keyword, “sweater knitting.”

As a result, how-to articles and other tutorial-style web content have become more prevalent and users have been able to locate informative content more easily. Unlike the Panda and Penguin updates, the Hummingbird update does not focus on penalization or utilize specific methods to decrease search rankings.

Pigeon Update

In 2014, Google effectively combined search queries with Google Maps to offer more localized search results.

How did this update change search queries? Users can now type in “what is the best pizzeria in Manhattan,” “best pizzeria Manhattan,” or, if they’re currently in Manhattan, just “pizzeria,” and the search engine will list local pizzerias in Manhattan. The results will also include their locations embedded on Google Maps and the restaurant’s address, operating hours, and phone number.

The Pigeon update, unlike other algorithm updates, doesn’t require you to change how you produce content for your site or how you incorporate keywords. The update also doesn’t penalize your site.

Fred Update

In March 2017, Google dropped its latest algorithm change, the Fred Update, without releasing any information about the update’s intended goals.

A week after the update, SEO consultant Barry Schwartz analyzed which sites benefited from Fred and which got hit hard. He identified that revenue-driven sites with significant amounts of ad placement lost between 50 and 90% of their traffic from Google searches.

How does this influence your site? Be cautious about the number of ads you feature on each page of your website, and make sure that your content focuses on providing value to your readership instead of simply generating revenue for your business.

Read more How Often Does Google Update Its Algorithm?

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!