Monthly Archives: October 2019

How to make your Facebook Ad Campaign successful

All the ads within each Facebook ad campaign will have the same objective, but you will have the ability to change the audience, budget, dates, image, and creative in the ad sets within each individual campaign. Each campaign must have its own objective, but don’t worry, you can set up multiple Facebook ad campaigns to help you reach your Facebook advertising goals.

Lookalike Audiences from Custom Audiences

With your Custom Audiences in place, you’ll have a base from which to start building Lookalike Audiences. As Facebook Ads expert Rick Mulready points out, Lookalike Audiences are more lukewarm than super cold. For small business owners who are having a difficult time reaching the masses or generating new leads, creating a Lookalike Audience from a Custom Audience list or an existing customer list is a great way to reach new people who have attributes in common with people you already know convert on your ads.

Think about your buying cycle when using Custom Audiences.

For example, for a luxury furniture company, it would make sense for them to retarget an audience for a longer period of time; it might take someone a couple of weeks or months to hem and haw over a sofa before purchasing it. For lower-priced products, it might make more sense to retarget audiences within a shorter amount of time (like several days or just a couple of weeks) after they browsed products.

“If you’re running a site-wide sale for a short period of time, try running a retargeting ad for that duration with a higher budget for maximum reach during the sale. Make sure to mention the sale and add a nice call to action in the copy.”

Basic Custom Audiences

The first Custom Audiences you should build are those based on your buyers’ journey—the stages your audience moves through to become customers. At the first stage, they recognize there is a problem that needs to be solved. At the second stage, they are considering the different options they have for solving that problem. At the third stage, they are deciding which purchase they should make to solve the problem.

To create a Facebook Custom Audience using this approach, separate the most important pages on your website into three groups:

– Cold: Visitors to these pages are least likely to make a purchase today
– Hot: Visitors to these pages are most likely to make a purchase today
– Warm: Visitors to these pages are somewhere in between.

You can then build three Custom Audiences to whom you can serve the right ads at the right time. For example, you might show your hot audience your special offer of the week, while you might show your cold audience a branding or process video that encourages them to ask more questions about your service.

Facebook Ad Campaign

Adjust the way you review performance & prospecting ads.

As it differs from retargeting ad performance. Retargeting ads are shown to a “warmer” audience that has already browsed products on your site at some point. On the other hand, prospecting ads are shown to new “colder” audiences who may not know about your brand. It may take a long period of exposure for that prospective customer to learn about the brand, educate themselves about the product and ultimately make a purchase. For this reason, it’s important not to simply focus on conversions, but to measure the success of prospecting ads by looking at metrics such as number of add-to-carts, the number of website clicks, and average daily click-through rates.

Don’t Just Rely on the Button for Website Traffic

Facebook ad objectives should be something easy for users to do, and something they’ll actually want to do.

One way of accomplishing both of these things is by including a link to your website/landing page in the ad copy.

Sure, the call to action button will direct users there, but the button can really feel “ad-like.” What I mean by that is just about everyone knows if a Facebook post has “Sponsored” on it and a call to action button, then it’s an ad.

Users, just like yourself, don’t like to be advertised to and forced to do something. We’d rather make the choice ourselves, knowing where we’ll end up.

Psychologically, it can feel more comfortable for users to make the decision on their own to leave Facebook by simply clicking on the link within the ad copy. They know exactly what they’re getting themselves into and they’re choosing to go to that destination, versus clicking on “Learn More” not knowing where they’ll actually go.

Aside from the “feelings” side to this reasoning, adding the URL in the ad copy also gives the user the option to act quickly. If they like what they’ve read and want to respond, give them the option to do so without having to get all the way down to the button.

Avoid Using the Color Blue in Ad Creative

Facebook’s primary color is blue — #3b5998 to be exact. Using images and videos that have blue tones in your ad campaigns isn’t going to help your ad stand out in the News Feed.

By the way, I’m not referring to a solid blue image with text. I’m talking about anything that has a blue hue to it such as a sky background, ocean waves, or a person standing in front of a blue wall. These blue tones will make the ad blend in with the News Feed, which is exactly what we don’t want an ad to do.

Instead of focusing on blue tones, try using colors that match your brand especially if they’re vivid colors like orange, green, and red.

Orange is blue’s complementary color so not only will it stand out, but it will look darn good in the News Feed.

Remarket Based on Website Activity

Once you’ve begun driving traffic to your website and building Custom Audiences, it’s time to formulate offers to cater to these visitors based on their activity on your website. As we stated above, one way to start this is to make offers to your three core Custom Audiences based on the pages they viewed when they visited your website.

There’s a lot more to web activity targeting than just pages viewed, however. One thing to consider, if you have a reasonably capable developer or even some programming chops of your own, is to target based on Custom Pixel Events. A Custom Event might be something like who clicked on a button, who added an item to their cart, or who viewed more pictures of an item.

With some creative thinking, you can come up with actions that indicate a person is ready to become a customer, and with the right Custom Events, you can target the people who take those actions.

Read more Facebook Ad guide for beginners

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

All the best Facebook advertising tricks for small business

Structuring a Facebook ads campaign for success includes determining your campaign objective, determining your target audience, creating an ad plan, setting up your campaign, ad sets, and ads on Facebook, and looking at your ads’ metrics to determine which ads are helping you reach your goals. If you want to get the most out of advertising on Facebook but don’t quite know how to run a successful Facebook ads campaign, this post is for you.

Start targeting your Facebook ads on a Thursday.

When it comes to lookalike ads, it takes Facebook a day or so to find an audience that looks the most like your visitors/buyers and to start targeting those who are most likely to engage with the ad. I’ve spoken with several Facebook ad experts who suggest starting campaigns on Thursday so you’ll be ready to target the right people – in the most optimized fashion – over the weekend.

Set Up Your Pixel

If you aren’t using the Pixel, you are throwing money away. Even the most liberal of estimates suggests that less than 2% of people end up converting upon the first exposure to an ad, and if you’re just starting out, you’re likely to see an even lower percentage.

The Facebook Pixel is a snippet of code that gets placed on your website and lets you know what actions your website visitors (who have arrived there from your ad) are taking. You can then segment these visitors based on their behaviors and retarget them separately, catering the content more specifically to each group.

You can use Pixel data to create several types of Custom Audiences, but we’ll first start with the basics.

Use Lookalike audiences & ad demographic: Location.

Interested in using buyer Lookalike campaigns? Narrow down the ad demographic to ‘location. When doing this, your Source Audience should include at least 1,000 people (but more is better). Many of our customers simply choose a target country and let the Facebook algorithms work their magic to find an audience closest to their actual buyers. Facebook typically does not suggest adding demographic information (like interests, gender, or age) for buyer Lookalike ads as this can hinder the process of finding the most accurate lookalikes. Take a look at your Facebook Audience Insights to double check your LAL’s.

Stock Videos Are Better than No Videos

Tired of hearing that you need to create videos but have no idea where to begin? You aren’t alone.

Not every business has the time or capability to make videos at the drop of a hat for a Facebook advertising campaign. Yet we all know how important video creative is for social media these days.

A video on Facebook receives on average 135 percent more organic reach than a Facebook photo. Photos used to be the most engaging type of creative on social media, but video has quickly surpassed images and is now the thing.

Remarket Based on Video

Another way to target your Facebook ads is based on how much time users spent viewing your video advertisements. (Not running video ads? It’s time to start. Video is quickly becoming the superior way to advertise on the internet, and it’s already the preferred way for most people to consume information.)

The good news is, it’s easy to get started with video, even if you only use your smartphone for shooting. With your video message running, you’ll be able to retarget an audience based on how much of the video they watched, gearing longer form or sales-oriented videos to your more engaged viewers, while serving more informational or branding-based content to viewers who disengaged but might still be in your target audience.

Facebook advertising tricks

Optimize your CPC, average ad spending and relevance score.

Once your ads are running, don’t just focus on ROAS. Take a close look at metrics such as CPC (cost per click), average spend and relevance score. You can also check to see how much exposure you’re generating by looking at reach (in Business Manager), clicks, impressions, and by calculating CTR. All of this information can help you compare the current ad you’re analyzing with results of similar ads you’ve run in the past.

Design an Ad Your Audience Will Be Attracted To

I know, seems like a common sense type of tip, but it’s actually one of the biggest tips people forget about. Facebook even offers this in their very black and white “Creative Tips” because it’s so important for advertisers to focus on.

Not only does your ad copy need to speak to your demographic, but your imagery and video, too. Let’s dissect Facebook’s example.

To the left, you’ll see an ad for a restaurant that focuses on a cocktail. This ad is targeting a younger, millennial type of audience that most likely has a 9-to-5 job and enjoys going out with coworkers at the end of the day for a drink. This is a very specific type of person, even though we can probably all relate, and the ad is created just for that part of the restaurant’s demographic.

The photo to the right is by the same restaurant but is targeting their older demographic, the portion of their customer base that comes in just for the food. If the restaurant had used the same cocktail photo to attract that older audience, say 50+ years old, they may have turned the audience away by looking too much like a bar atmosphere and not a restaurant.

It’s quite rare for a business to only have one profile of a customer. This is why it’s so important to create multiple ads, each speaking to your different customers.

Work with Facebook ad strategies for the holidays.

Retail-friendly holidays like Black Friday, Cyber Monday, Christmas, Fathers day, Mothers day and Valentine’s day have one thing in common: they’re prime time to increase ecommerce sales. Prepare for the spike in traffic by planning out a winning Facebook ad targeting strategy well before the shopping craze kicks off. For some social inspiration, check out 4 Facebook Ad Strategies to Prepare Your Store for Black Friday Success where we explain how to make optimal use of your ad spend and ad creative, re-target existing clients and maximize your sales during Black Friday and Cyber Monday.

Read more All the best facebook ads you should learn about

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!