January 10, 2020 - TDHSEO.COM

January 10, 2020
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Onpage optimization techniques you should focus on

SEO isn’t specific to a particular type of content or a website — it’s a bunch of practices aimed at appearing on the higher positions in the search engines. It requires a lot of geeky technical stuff like understanding of redirects, HTML and web server technology.

A successful SEO campaign still starts with some important on-page SEO factors that you must optimize before you do anything else.

So, What are the most important techniques you need to do with?

Fulfill Search Queries

– Create/optimize the existing content to the audience’s needs. This helps to gain SERP visibility, attract more qualified traffic and build trust.
– Make sure to have an H1 tag on every website page. Most CMSs automatically wrap your title in <h1> tag, but some do not. The H1 tag is a must on any website page as long as it helps search engines understand what your page is all about.

Optimize the URL slug:

– Keep it as short as possible (4 words at most—it makes it easy to understand and remember by users, but it also improves your CTR.)
– Also, try to include the keyword in the URL as well—it will definitely help with the on-page optimization.
If your page has already been published for a while, do not change the URL, especially if it’s already ranking in the – – – SERPs or if other pages already link to it. Doing this would mean you are migrating your URL and it’s best to avoid it in most cases.

Optimize the Page URL

Have an instance of your focus keyword in the URL, without using any special character, symbol, commas, etc.

Use hyphens (instead of underscore) to separate different strings. This makes the URL clean and easier for the user to guess the content on the page.

In addition, opt for a user-friendly URL structure for your entire website. Something that both search engines and the user can remember and relate to, but without any compromise to your business goals.

For e.g., a permalink structure like ‘yourdomain/this-is-test-post’ is preferred by many websites, but if you are a news website you may want to follow a date wise structure like ‘yourdomain/2019/08/15/this-is-a-test-post’.

Optimize the meta description

– Include the target keyword in this description.
– Remember, the meta description should be under 230 characters—anything above that will be truncated by Google in the SERPs.
– Same as with the page titles, keywords are not everything. Your meta description should be compelling and tell readers exactly what information will be provided on the page.
– While meta descriptions don’t have a direct impact on rankings, they will increase the click-through rate and that is a ranking factor.

Optimize the images

The efforts on page optimization of images placed on the most important promoted pages will pay off in spades. At least you should include the ALT tag.

That’s how the optimized images can help you:

– they influence the ranking of the promoted page;
– they are included on the list of image searches;
– attract more traffic to the site.

Compress images to improve the loading time of the website and supply them with the alt text. Search engines use alt text to identify the content of the web page, so it’s a great way to make the website more accessible and improve its ranking.

Important Onpage optimization techniques

Create Trust & Engagement Through UI, UX, and Branding

– Improve your website performance. Website performance metrics like the page load speed are a part of UX. Make sure to research and improve these to boost the conversion and keep your visitors satisfied.

– Responsive Web Design. Back in 2015 Google started penalizing mobile-unfriendly websites. The number of mobile visitors is growing each year and today RWD is a must.

– Build trust through UI, visuals, navigation, branding — all these pieces define if your website looks trustworthy.
Include social media sharing buttons. Help your visitors save and share your content across the Web.

Include your focus keyword

Remember, on-page optimization is not about gaming the system. It’s about sending the right signals, both to the user and to the search engine.

Essentially, on-page SEO is all about optimizing your content to answer a particular user query.

For that, use strings (technically called keywords) that relate to the user query.

Use a combination of exact match keywords and related keywords, but don’t overdo that.

Ideally, an exact match keyword density of 1.5 to 2%, sprinkled with a few more LSI keywords is good enough to send the right signals to the search engines.

Optimize the page content

Now that you have optimized the meta data supporting your page or blog post, it’s time to move on to optimizing the actual content on it.

Here are the steps you need to follow to do this:

Try to include the keyword in the h1 heading, but do not force this. Again, it is far better to publish natural (rather than keyword-stuffed) content.
– Make sure your page or blog post has an h1, but remember that there should be only one h1, and it should be above the fold. Typically, your h1 will be the actual title of the blog post or page.
– Same as with the meta tags optimization, focus on creating an attractive, compelling h1, rather than something that feels built exclusively for Google’s crawlers.
– You can use the CoSchedule’s Headline Analyzer to analyze your headline.

Optimize the content in the body of the page.
– Try to include your target keyword in the first 100 words of the page or blog post.
optimizing on page copy for seo keyword
– In general, avoid including the exact target keyword more than 3-4 times/page.
– Add other keywords from the same keyword bucket in the body of your content. This will help Google contextualize your page or blog article, so that it shows it to users searching for the information you provide.
– Try to add synonyms to your target keyword as well. This is an excellent move not only because it will help Google contextualize your content, but also because it will help you avoid using the exact target keyword too many times.
– Include LSI (Latent Semantic Indexing) keywords too. These keywords are semantically related to your target keyword. To find more LSI keywords, go to https://lsigraph.com, enter your target keyword and pick the most relevant suggestions to include in the body of your page content.

How to optimize image for SEO

Tags : Image optimization tips

Category : On-page SEO

Here you’ll find out how to optimize the images for the web so that you make your website fast and SEO friendly.

Choose the Right File Format

Before you start modifying your images, make sure you’ve chosen the best file type. There are several types of files you can use:

PNG – produces higher quality images, but also has a larger file size. Was created as a lossless image format, although it can also be lossy.
JPEG – uses lossy and lossless optimization. You can adjust the quality level for a good balance of quality and file size.
GIF – only uses 256 colors. It’s the best choice for animated images. It only uses lossless compression.
There are several others, such as JPEG XR and WebP, but they’re not universally supported by all browsers. Ideally, you should use JPEG or JPG for images with lots of color and PNG for simple images.

Use descriptive filenames

Before we talk about naming your files, let’s talk a little SEO and planning. You

ARE doing your keyword research BEFORE your post – correct? If not, now is the time to start.

Here’s a post I wrote about How To Plan Blog Posts that Google Loves that I thought would help you out. You need to make sure you know what keyphrase you are trying to rank for as well as similar (but different phrases) so that you can optimize your photos/images around them.

Are you uploading photos named DSC0001.jpg or maybe wiaw-5.jpg? If so, you are losing a fantastic opportunity to optimize for SEO. You want to give your photos and images descriptive file names. This will help search engines readily understand what your images (and ultimately your blog post) are about.

Let’s say you are writing a blog post about a peanut butter banana smoothie recipe. You could name your images:

peanut-butter-banana-smoothie.jpg
peanut-butter-banana-smoothie-recipe.jpg
the-best-peanut-butter-banana-smoothie.jpg
chocolate-peanut-butter-banana-smoothie.jpg
The idea is to name your files using your keyphrase and variations of it for the different images.

Since chances are you have been blogging for quite a while and haven’t done this for all your photos, I don’t want you to stress over this. I would prefer you learn what to do and start doing this for all your posts from here forward. Then as you update and optimize old posts, you can take care of the photos then.

Make Sure You Name Your Images Appropriately

Yes, even the file names matter.

If you name your file in a descriptive way you’ll help Google identify the object on the image easier.

But anything is better than “untitled-1.jpg”.

Let’s say that you have an image of a dog.

Then name it “dog.jpg”, or “my-new-dog.jpg”.

It’s a good idea to use keywords in your file names.

But remember that a file name should be short, so don’t go overboard with the file name.

It should make sense.

Best tips to optimize image

Use Images of the Right Size

While the images are a must on your website and in your blog posts, they are also the main reason behind slow loading speeds.

It’s for this reason that it is important for you to make your images (width or height) fit your needs.

A good practice is not to make them a lot bigger than you need them to be.

You may be asking, but doesn’t the browser fit the image to the required size?

The answer is yes it does.

But the problem is that the browser still has to load the full-sized image, even if it shows it only in a width of 500 px.

On my blog, every image (except for the featured one) is 800 px wide, never more.

This can be different for you, it’s your call but remember that bigger the image (pixel-wise), the bigger the file size.

And with that in mind, the browser needs more time to load it.

You can resize the images in Photoshop or any of these free photo editors.

If that is not enough or you just want to resize them in bulk, here is a great tool to do so.

Just remember that you need to change the width.

The height will change automatically.

Use Images As Citations

If you don’t know what I am talking about, don’t worry.

Citations are mentions of your business that can help you rank in local SEO.

And a good thing is that you can embed this data into images and then use them as citations on platforms where you can publish them.

Use your NAP and be consistent to improve your local SEO.

The tools above can be easily used for this purpose too.

Just don’t upload them to your website.

Create Descriptive Image Captions

The image captions are one of image SEO best practices.

What’s more important is that they are visible to your visitor.

They can give a more detailed context of an image and provide a better user experience.

It’s even said by many experts that if you include captions they can decrease bounce rate.

The thing is that we don’t always read the full article but to better understand it we are drawn to captions.

So it’s a good idea to have descriptive captions included to better illustrate what the image is about.

They also give extra insights to search engines to better understand the image.

Reduce the File Size

Now that you have reduced the image size (yes even some file size), it’s time to reduce the file size.

To do that you can again use Photoshop or Gimp and combine file size reduction with image resizing.

If you don’t have any of the tools or you are not comfortable using them, there are other tools to use.

One thing to note when reducing the size of the image is, that you are reducing the quality of the image.

But don’t be afraid to do it.

The results will most likely still be a great looking image with a big size reduction.

As you can see, our new SEO Image Optimizer is going to become your indispensable tool when optimizing your product pages, blog posts, and other web pages of your eCommerce site. So, grab this add-on and take the most of it if you:

– Don’t want most of your potential customers to leave your store because of low page loading speed

– Wish to drive more traffic to your website

– Have a strong desire to protect your product images from being stolen by your competitors

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

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Onpage optimization techniques you should focus on

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How to optimize image for SEO

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