March 2020 - TDHSEO.COM

March 8, 2020
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How To Get Top 10 Rankings on Google

Tags : Google ranking Important SEO ranking factors Improve Google ranking

High rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there’s no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.

Choose the right keywords

The keyword strategy that you use, however, is important. There are a few things to note when choosing the keywords you want to target:

– Choose your keywords based on your domain authority. If you want immediate visibility in the SERPs but you have a domain authority of 16, you’re going to want to look for the lowest competition keywords you can. Take your pick out of the low comp keywords and look for those that have the highest search potential out of the lot, and start there. You can still create content and pages for higher competition keywords and it can be shared elsewhere, but remember that you might end up on page 6 of the results.
– Keep search intent in mind. As in the story above, if you want results, your content has to match the search intent behind the keyword. Someone searching for “social media agency” likely isn’t going to want “10 tips to decide if starting a social media agency is for you!” They want to find someone to hire. If your content doesn’t line up with the estimated search intent, it won’t matter how well you rank.
– Use diverse keywords. Shake things up. Go for both long-tail and short-tail keywords. This will help you extend your reach and it will make it easier to target users in all stages of the buying process and funnel, which is important for marketers to accomplish.

As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume. It can be a complicated puzzle, but it’s one you’ll need to solve to make the most of your keyword strategy.

Optimize Your Site

If you’re looking for a direct way to improve your odds of ranking well on the Google SERP, you may want to look into cleaning up the back end of your website.

The first place to start is your site speed. These days, we all expect instantaneous gratification. We want our food to be ready fast, groceries (and pretty much everything else) delivered to our door, packages to arrive in two days (or less)…and web pages to load in less than a second.

Optimize each piece of content for your keywords.

Once you’ve “gone niche” and have chosen some easier keywords, it’s time to use those keywords in strategic places on your page. While you certainly don’t want to overuse your keywords, it is important to use them in a variety of ways within your content. Most importantly, focus on using them in your:

– URL: For instance, instead of www.yoursite.com/sh8xks6.htm, use www.yoursite.com/your-keywords-here.
– Title tag.
– Headings: H1, H2, etc.
– Alt image tag and image captions, where appropriate.
– Throughout your content.

Keep in mind that Google (and your readers) favor comprehensive content that does a great job of covering the topic at hand. So, while it’s important to use your keywords somewhere in your content, that’s no substitute for writing longer, more in-depth content that really does justice to the topic.

Ways to Get Top 10 Rankings

Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

If you want to get top rankings in Google, you absolutely must be adding new content to your site regularly. But don’t just add content for content’s sake; add useful, high-quality content that actually provides value to your customers and prospects.

This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!

Get More Quality Backlinks

As mentioned above, backlinks are a key part of how Google determines the value of your content. The idea here is very simple: when a website or webpage provides valuable content, other websites will naturally want to link to that content.

The only problem is, most people don’t dig very far to find good content. They usually look at the first few search results on a page, identify a good source and link to it.

As a result, content that ranks well tends to get more backlinks. Content that doesn’t rank well tends to fall further and further into obscurity.

So how do you get around this problem?

Well, one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it.

This is part of the reason why blogs are so popular for businesses. It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site).

Another way to use content marketing is to create lead magnets. These are usually high-value pieces of content like case studies or white papers that provide unique insight. Since those resources are specific to your business, when people want to use your data in their own content, they’ll usually link back to it.

Improve Site Usability

Site usability is another important ranking factor, according to the Backlinko report cited earlier. If you’ve managed to get to the top three search engine ranking, it’s likely that you’re already aware of this fact. People visiting your website should be able to have an experience that makes them want to stay.

This means your pages should load quickly and completely. And your visitors should be able to navigate effortlessly across your site. The goal is to make sure they stay for a while instead of just bouncing, because a high bounce rate could pull you down in ranking.

You can always use the Google PageSpeed Insights to keep track of how your site is performing in terms of load speed. In addition to analyzing your page speed, this tool also gives you recommendations on how you can optimize the load speed further.

March 8, 2020
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Top smart ways to improve Google ranking

Tags : Google ranking Important SEO ranking factors Improve Google ranking

Category : Talk To Our SEO Experts

You want to get your website to the top of Google’s search results? You can do it—if you understand what it takes to rank. Although Google keeps its official list of ranking factors a secret, the key to getting your business to rank higher on Google is not as mysterious as it may seem

How Do Google Search Rankings Work?

When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.

But search engine rankings are not just about keywords; they’re also about the quality of information.

According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

– The purpose of the page
– Expertise, authority, and trustworthiness – not just from the site and the page content, but expertise from the individual creator of the content too.
– Content quality and amount
– Website info and info about the content creator
– Website reputation and content creator reputation

These go into its ranking algorithm and help to determine SEO ranking.

Based on the rating guidelines above, Google shows searchers the most relevant, high quality results related to what they’re looking for. The most relevant are shown first, with the rest being shown over successive pages.

One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.

Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.

Optimize those page titles

When it comes to Google, as well as other popular search engines, the HTML

Tag is a valuable piece of metadata for your page and should be correctly structured.

The title tag should serve as a concise description of your page’s content – and no two title tags should ever be the same (Google doesn’t like duplication). To write a title tag that will help boost your page’s organic search ranking, you should keep it under 70 characters, with the most relevant or primary keywords near the start. It’s also a good idea to include your brand keyword (the keyword used to search for your company name or a variation on this) if you’re trying to boost your brand authority.

So, how should your title tag be structured? Here’s an example of a good title tag…

The HTML title tag is a valuable piece of metadata for your page and should be correctly structured.

Esquire Mag, looking to rank well for ‘best burgers in London’ (it currently ranks number one in Google’s organic search results), has included the keyword they want to rank for at the beginning of their page’s title tag; it then goes onto describe the page’s content more specifically in an engaging way that uses the words ‘buns’ rather than repeating the term burgers – this serves to widen the net of search terms that they might appear for. Keyword rich, enticing, concise, and natural – the perfect ingredients for a great title tag.

Spruce up your meta descriptions

While your meta description isn’t a direct ranking factor regarding search crawling, it does have an impact and if written well, this small snippet of sales copy encourages people to click through to a webpage, boosting its authority and helping your page to rank better for certain keywords. Also, if you use your target keywords in the description, Google will bold them when your page appears on SERPS, making it more eye-catching to web searchers.

Write compelling meta descriptions

The <meta name= description content= > HTML tag is meant to be a concise explanation of a web page’s content. Google displays your meta description beneath the page title in their organic results. While meta descriptions aren’t as important as page titles in your Google ranking, they do play a big role in getting clicks from users. People read descriptions as a preview of your page and use it to determine if your content is worth visiting. You should keep your meta descriptions to under 150 characters since Google won’t display text beyond that. You should also include target keywords in your text, since any words matching a user’s search query will be displayed in bold.

Creaating quality content

We’re sure you’ve heard this one before, but content is still the king of the SEO world this year. User experience is Google’s big priority; creating quality content that is easy for the user to find and understand is key.

There’s a lot that goes into creating quality content, but the basic idea is that Google will recognize and reward content that helps users find the information they were looking for. Think of it as a farm—would you rather have a hundred tomatoes that are semi-ripe and hard as a rock, or would it be better to have a dozen vine-ripened, cherry red tomatoes? When it comes to content on your website, the pages should be the juiciest tomatoes ever.

Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. Google’s overall priority is user experience, so if your content doesn’t deliver on this, it won’t rank well.

improve Google ranking

Decrease average page load speed

Of course the first way to improve Google ranking in SERPs is to decrease your average page load speed! We have said this many times, but we can’t stress enough how important this is. Google loves fast websites. If there are similar sites with comparable DA, content length, backlinks, etc. Google is most likely going to pick the fastest one to show first in SERPs. At one point Google event went as far as testing red labels in SERPs labeled “Slow” for the websites it deemed not fast enough.

Increase time on site (dwell time)

This is one of those factors that has never been confirmed by Google but you can assume that it exists to some extent, and that is “time on site.” Bing’s previous head of Webmaster Tools, Duane Forrester, wrote a blog post and referenced a term that some SEO’s call “Dwell time.” Dwell time is basically an algorithm of bounce rate and time-on-site metrics. It measures how long it takes someone to return to SERPs after clicking on a result. Peter Meyers, a marketing scientist at Moz, recalled that at one point Google tested a feature where if you clicked a listing, and then quickly came back to SERPs, you would get an option to block it.

Decrease bounce rate

The third factor and way you can improve your Google ranking in SERPs is to decrease the bounce rate on your site. It is important to note that bounce rate is not the same as time on site (dwell time) as we just previously discussed. Bounce rate is the percentage of visitors that leave your site after only viewing one page. Google defines bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

Authoritative backlinks

Along with content, backlinks are the bread and butter of SEO. When your website is associated to a trustworthy site via a backlink, it also makes your site look more trustworthy to search engines. Google keeps score of what sites have quality backlinks through PageRank.

PageRank is essentially your “link score.” One of the algorithms that skyrocketed Google to fame, it evaluates both the quality and the number of links to your site, giving it an authority score of 0 to 10. You can’t afford to have spammy, low-quality links in 2020!

Social shares and signals such as Facebook “likes” and shares, tweets, Pinterest pins, etc. most likely influence your Google rankings. Besides just promoting your company, social media has a positive impact on your company’s SEO efforts. When a person finds something they love on social media, they may share that link with others. This increase in inbound links to your site can both improve your credibility and tell Google your content is popular, which can boost your company’s social profiles to the top of branded searches.

Social Signals

When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO‘s study of 23 million shares found a definitive link between social shares and search engine ranking.

Google’s official word is that social shares are not a direct ranking factor. Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites.

Still, there’s no denying that the highest ranking pages in Google search results usually have a lot of shares – probably because the more your content is shared, the more people will see it and decide to link to it. That means that getting more social shares does help your search engine rankings, if only indirectly.

Not only do you need to have a social media presence yourself, but you need to make it easy to share your content and amplify those social signals.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 8, 2020
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The most important SEO ranking factors you need to know

Tags : Best SEO tatics Important SEO ranking factors SEO Strategies

Category : Seo Consulting

Here, the Google ranking factor really matters to lift those businesses up. You can find lots of information floating around these days regarding the website rank. Google ranking factors offer webmasters, Search Engine Optimisation and content marketer with the recent insight about essential ranking factors for high ranking search results.

To be clear, Google features a very complex ranking algorithm and will take account of more than 200 different ranking factors. However, back in 2016, so quite recently, Google basically confirmed its top three ranking factors: Link Profile, Content quality, and User Experience metrics.

1. Backlinks

Backlinks are one of the most important part of the search algorithm. With this, they are also one of the most misunderstood. Backlinks are other website owners that mention another websites domain, by creating a link to your websites content. Many website owners use these links to their advantage. When you have multiple backlinks from high-authority domains, your chances to ranking higher raises substantially for your targeted keywords.

Backlinks might sound great, but there are many things that can cause havoc and put you in trouble. Google explains that backlinks calculate a link score. This score is calculated by examining every incoming link to your website by the other websites quality score (aka PageRank) and the number of links to the site.

Link quantity is very important for Google, but more importantly is the quality of the link you are receiving to your site. You need to focus on gaining high domain authority sites that have many high quality linking domains. When creating or asking for backlinks, stay away from spammy, low quality websites. If Google finds you on too many spammy sites, your rankings can drop substantially, and at times, your website can get de-indexed from Google.

Also, if you outsource any backlink project to someone else, you need to know if they will not add you into a load of low quality, spammy sites. You must trust this individual by doing some research on their work. Some backlinks are so spammy that they can throw your whole backlink profile on Googles blacklist, eventually leading to a Google penalty.

We can think of inbound links or backlinks as the vote of confidence in the digital world. When a website links to your content, they are saying that your page is reliable, credible, and trustworthy. When the link is coming from a relevant, high-quality website, it’s like getting a recommendation letter from a famous person in your industry (read: it’s very valuable).

Nowadays the quality of the backlinks is significantly more important than quantity. In fact, getting too many low-quality backlinks at any given time might get your site penalized by Google.

While inbound links are the most important of the three, that’s not saying outbound links and internal links are not important:

– Outbound links and proper internal linking structure can help improve your site’s relevance. Linking to an authoritative site, for example, can tell Google that you are a legitimate content creator for a specific topic. A proper internal linking practice can also help Google with the indexation process.
– Proper external links essentially tell Google about the niche/industry you are in, the topic you are covering, the potential competitors, and so on. In short, you are helping the search engines to index and structure the whole internet.
– Linking to relevant content (that is already ranking) can provide additional value for your audience (which can indirectly affect ranking).
– When you link to others, you let the other party notice your site and your content. In the future, they might return the favor and link your content. In short, this can be the start of a fruitful relationship.

2. Quality Content

The quality of your content is the center of your SEO, period. No amount of SEO optimizations and state-of-the-art strategy can help low-quality content. Think of SEO as a way to amplify the performance of high-quality and relevant content and not the other way around.

In the past, SEO content is solely about optimizing the content for the target keywords, and thus we aim for a certain keyword density. It’s very important to understand that today, SEO is no longer solely about keyword optimization.

Instead, the most important thing to focus on is whether your content can meet the user’s search intent. In general, there are four different types of search intent:

– Informational intent. The user is simply looking for information. For example, a user might look for information about SEO by using the “what is SEO” search query. In this case, we can provide educational or informational content to meet this user’s needs.
– Transactional intent. Here, the user is searching for a product/service with the intention to buy. Nowadays, however, people might search directly on Amazon when they have transactional intent. This intent is usually identified when the user uses “buy” in their query.
– Comparison and Investigation. The user has the intention to buy in the future or is considering to make the purchase by comparing different products/services, check for online reviews, etc. When a user uses queries like “compare” or “review”, it is a strong sign they are having this intent.
– Navigational intent. Users with this intent are trying to get to a specific website. For example, we might type “Instagram” in the search bar for convenience’s sake.

User can have all four of these search intents with various queries, so it’s very important to develop a wide variety of content to cover all of these intents.

Google is getting better and better at recognizing how content can cater to a specific intent. Google BERT, the latest algorithm update, allows Google to better understand the context of long-tail, complex queries.

Content optimization for SEO is a very complex subject, but in general, it’s about being better than the other ranking content. Do a quick Google search of your target keyword (more on this later), and analyze the top-ranking pages (if possible, analyze all pages featured on the first page of the SERP). We generally have two options:

– Develop a better, longer, more in-depth content than these competitors.
– Be different, and cover the keyword from a unique angle.

Which one is easier? In most cases—if the opportunity presents itself—, being unique is relatively easier, but not saying it’s easy.

Content quality and relevance are extremely related to backlinks (as discussed above). Good content will always get linked, sooner or later. On the other hand, no amount of promotion can help low-quality content that is not relevant to get authoritative backlinks.

important SEO ranking factors

3. User Experience Metrics

To reiterate, Google search’s mission is to provide relevant and reliable search results for its user, and the Google search algorithm is constantly being improved to achieve this mission.

One of Google’s major improvements in accordance with this objective is the introduction of Google RankBrain. RankBrain is Google’s first AI-based algorithm that is launched in 2016, and with its machine learning capability, Google is now getting better at measuring and recognizing these user-experience metrics in real-time:

– Bounce rate: the percentage of visitors that leave your site after viewing just one page (single page visit). It can be after one second or one hour, what matters is they leave after just a single page.
– Dwell time: that is, how long a visitor spends on your site. They can view just one page or 100 pages, but this metric is about the total time spent.
– Click-through rate (CTR): the percentage of users that click on SERP results and visit the website

These three metrics combined, essentially provide Google with the information whether your site is relevant for the user, according to the user’s search query and search intent.

4. Increase page speed

Mobile page speed is an official ranking factor. As much as 53% of mobile site visitors leave a page that takes longer than three seconds to load. All this once again proves that site speed should be among the top concerns for website owners.

To ensure your site performs well, regularly check your pages’ load time and performance with Google’s PageSpeed Insights or any other third-party tools. They will help detect what slows your site down and recommend how to correct speed issues.

Make sure none of your content elements hamper your pages load. Consider resizing large images, eliminating slowing elements or those that are not supported by mobile browsers (like Flash, for example).

5. Mobile performance

Even though it’s closely connected with user experience, I believe this topic deserves a separate paragraph.

Google tends to rank higher the websites that perform better. Moreover, since the introduction of mobile-first indexing, as well as Google’s Mobile Speed Update, mobile websites performance has officially become a significant ranking factor.

Remember, all things mobile became possible due to the increased use of smartphones. To remain the top search engine, Google had to match the changed user behavior. So now Google’s crawling, indexing, and ranking systems are prioritizing mobile site versions over desktop. And this is what you should do to ensure your website meets the new reality.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 7, 2020
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5 clever SEO tatics to speed up website ranking

Tags : Best SEO tatics

Category : Seo Consulting

Here are the best SEO tatics that you can use to boost the performance of your website in search results to reach more customers and grow your business.

Post Relevant Content

Content marketing—the distribution of relevant content such as blogs, videos, etc. for a specific audience—is a huge contributor to how a company ranks. Google determines the thought leaders and experts in each industry based on content that’s produce. In order for this to happen, you must create valuable content that improves your SEO and your customer’s experience.

Blogs are a great way to enhance the customer experience while building your SEO. A dentist, for example, may write an article on how long a patient will miss work after having their wisdom teeth removed. This improves the user’s experience by providing an answer to a common customer concern. Plus, updating your site regularly with fresh content improves your SEO and keeps Google happy.

At Loud Rumor, we wrote a blog called “Pros and Cons To Having Your Business on Yelp” to address whether or not it’s really worth putting your business on Yelp when so many reviews are filtered. Addressing this concern made us a resource for local businesses. We still receive a ton of traffic each month to our site as a result.

Customers won’t always be comfortable asking you their questions outright. Producing content that addresses their concerns not improves SEO, but meets an unfulfilled need of a potential customer.

Update older content with fresh information

Ever searched for information about a celebrity or a review of a car or something similar?

You probably have and the results you received were from the most recent news articles about that celebrity, and the latest model of car.

This is Google’s “Query Deserves Freshness” algorithm at work.

Google rewards fresh content so that results are more relevant to what users are looking for. To determine freshness, the time between when Google first crawled the site and the last edit are taken into account.

So if you publish a page and suddenly change it, it doesn’t become fresh.

However, if enough time has passed, updating your old content will register as “fresh” content – and be more likely to give you a boost in the SERPs (search engine results pages).

And in some cases, it may make sense to change the publication date and add a note to the top of the post to explain that you’ve updated the post.

That way, Google will display the updated publication date in SERPs.

Don’t Be Afraid of the Longtail

Any good SEO program starts with keywords. After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services.

I’m not going to get into the nuances of keyword research, as there are plenty of articles out there, but what I do want to discuss is a problem we face when choosing target keywords – selecting terms based on search volume.

Take for the example the phrase marketing automation. If you are a marketing automation platform and see that marketing automation gets upwards of 7,000 searches per month, you probably want to have some visibility for this term. Right?

Sure. However, when we look at the search results, we can see these results aren’t for someone who’s ready to buy. These search results are for someone who is looking to learn what marketing automation is.

SEO tatics

Optimize for the right keywords

Keywords are probably one of the first things that come to your mind when I say “SEO.” They determine what your articles will be about. They influence the choice of your domain name. They also dictate your link building efforts.

So, how to get the most out of your keyword research?

– Do it continually.

One of the major mistakes inexperienced SEOs make is researching keywords for a couple of weeks and then stop. Experienced marketers update their keywords regularly. This is the only way to identify the phrases that really work for you and focus on them to increase your rankings.

– Pick the right keywords.

Optimizing content for irrelevant keywords results in driving irrelevant traffic to your site and, consequently, poor conversion rates. Marketers usually target keywords with the highest search volume. But, this may be a terrible mistake, as these keywords mean greater competition you’re up against. To get your startup ranked as high as possible, you should choose keywords that are not overly competitive, but still can help you drive relevant traffic.

– Focus on search intent.

In 2019, instead of observing what keywords searchers Google, you need to focus on what kind of content they want to see when they hit “Enter.” That’s the main idea behind search intent. By understanding what results your customers expect to see in the SERPs, you will be able to adapt your keywords to their expectations and drive more qualified traffic to your site.

Build links on authoritative sites

When launching a new company, your goal is to boost its niche authority and get it noticed by the right people. And, this is where link building, especially guest blogging, can help. The idea behind this practice is simple. You want to find credible sites and bloggers in your niche that target the same audiences and build relationships with them.

Before you even reach out to a site, make sure you check their domain authority, engagement rates, bounce rates, as well as niche relevance. Getting links from low-quality sites may harm both your online image and rankings.

Contributing to authoritative websites brings numerous benefits to you. First, backlinks are one of Google’s major ranking signals. So, the more reputable the site that links back to you is, the higher rankings you will earn. Second, you will increase your online reputation. By creating an amazing article, you will inspire a reader to read your bio, visit your website for more content and, ultimately, turn them into repeat visitors (and customers).

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 7, 2020
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Everything about SEO strategies you should create

Tags : SEO Strategies

Category : Seo Consulting

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users

One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.

Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.

With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).

Think Mobile

The number of people using mobile devices has increased in number over the past few years. With Google moving to a mobile-first search index soon, and the fact that a majority of Google searches are done through mobile, your mobile page would soon become your main page. This means that your website must be optimized for mobile as soon as possible.

How to apply: The first thing that you should do to your website is to apply responsive design into your website. This improves the user experience through better navigation, which means users will stay in your website longer. This can be done by changing your website’s code to comply with the adjustment from mobile to desktop. You can also create your own AMP (Accelerated Mobile Pages) website as well, as this helps improve performance and loading speed.

Create More Video Content

Nowadays, it is much more common to see internet users access more video content compared to blogs and images. This means that video content has now become more important than ever, with other users having the tendency to search on Youtube before even going to Google. When it comes to the amount of searches, Youtube is already the second largest search engine, and your website would surely benefit with having some video content.

How to apply: Do some research on what the users prefer to watch, and see how you can create videos that they can connect with. Video creation and production is a different thing in of itself, and requires some good video and sound equipment to pull off. It is also important to make your videos SEO-friendly, as Google shows Youtube videos in their search results.

Security

According to WPHacked, “In 2020, small business cybersecurity is one of the most serious economic and national security challenges we face as a nation.”

Plus, 70% of all featured snippets are on sites that have adopted HTTPS. So take it seriously!

Every page on your site should be secured with an SSL certificate.

Chrome now shows a warning for all sites that are not secured by an SSL certificate, and in some cases it won’t even render pages that do not.

Imagine if you are researching products on a website and you received a warning saying the site wasn’t secure.

You would probably think twice about making a trusting that information or visiting again, right? You definitely don’t want to create that same doubt for your own website visitor.

Make sure all of your URLs resolve to HTTPS (rather than HTTP).

If they don’t, those pages are not secure. If you haven’t already taken care of this, it can cost you with search engines and with your visitors because people will not put as much trust in your content.

Voice search is pacing up at the exponential rate

The use of voice search option is growing very rapidly.

This option has provided the feasibility to even those users who were unable to make searches earlier.

But now they can easily make searches using their voice.

We can easily notice that now voice search also holds a good percentage in total searches.

Therefore, this is the demand of the situation that voice search optimization must also be considered while SEO.

This will help to target those users also who are making searches using their voice.

As in SEO keywords are used to get the relevant and quality traffic.

In the same manner, to optimize the voice search, conversational keywords are used.

Voice search optimization will help to improve the website ranking for voice searches.

Have you ever thought that will your website appear in the searches made using the voice?

If not…then think about it.

It may be or maybe not.

But with voice search optimization you can make your website appear for voice search also.

If the website consists of conversational keywords then it is more likely to appear in the search results.

Even Google is also quite concerned about the future of voice searches.

As now search engines will provide accurate information just by understanding the intent of the voice search.

SEO strategies

A local strategy

Local searches that include “near me” or “close by” have increased by 900% in recent years. That is a lot of people looking for information locally.

Of those searches, 88% of local business searches on a mobile device resulted in either a call or a visit to the business within 24 hours.

This could mean big bucks!

If you are a local business, you’ll want to optimize your online properties, including your website and social media pages, to show up for those searches.

Be sure that all of your online properties are consistent with your name, address, and phone number. Your website should also have this information displayed on the footer of each page on your site.

In a similar vein, have you paid attention to your Google My Business listing?

If you are a local business, you should maximize your Google My Business listing and update it regularly. Be sure to add pictures, video, and posts.

Question-focused content

Creating content that answers the questions your prospects are asking is a crucial search strategy.

It will help you with search engines and it may help you get featured snippets, which can increase your traffic.

Your content should answer the most pressing questions that your audience has. For example, no matter what someone is buying, whether it’s a pack of gum or a car, they want to know about price.

At IMPACT, we refer to these core topics as “The Big 5.” These topics are the ones that can affect your bottom line.

Make sure any content you produce is 80% educational (answering questions) and only 20% promotional.

Lengthy content is one of the tricks to add value to the users

Many times the length of the content is not taken seriously but it somewhere affects the ranking of the website.

It has been observed that content which contains word count between 1500-2000 has a better ranking in comparison to the content with less than 1500 words.

It doesn’t mean that short content does not rank well.

Just the thing is Long content is written in a very detailed way.

Therefore, it covers a wide range of topics and provides diverse information must on one platform.

Such content helps to add more value to the users.

Such kind of content is more likely to be displayed in SERP by Google.

Lengthy content generally contains more keywords.

Ultimately, driving the content to rank for more than one keywords.

And one cannot get out of this fact that better ranking means better visibility.

As a result, better visibility ends up with more clicks and conversions.

Related post How to optimize image for SEO

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 7, 2020
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How does your post get indexed quickly

Tags : How to get indexed on Google

Category : Seo Consulting

I did a lot of research on how to index a website faster in Google, and you should take into consideration the idea of getting indexed by Google given that, in some cases, it can take more than a couple of weeks till Google starts indexing your posts.

But before we get to fix why your new posts are not appearing on Google, it is essential to understand how Google works, how it does the indexing and how he is listing search results.

So, now when you’ve learned all about Google indexing, how it is done, and what type of information spiders store, it’s time to discuss about things you can do to increase the index rate. Read on to know some highly useful ways those provide your website quick indexing within no time.

What is indexing and how it is performed? A quick overview

Indexing in SEO term refers to the process of keeping a record of web pages and adding them to Google search result. Information gathered by Googlebot from crawling is processed and included in the searchable index of Google if considered for the higher quality of content.

When Googlebot comes onto a specific website, it starts doing crawling and on the basis of an index and no-index Meta tags, it includes webpage with index tags in a specific search engine. It provides the way through which you can make sure which page to appear on different search engines.

What information web spiders contain?

After spider crawls the website, they look at important information that includes:

URLs
It is the address of World Wide Web Page that holds the great importance. It is impossible to find the website without determining its URL at very first. It is crucial information spiders contain.

Title tag
It is the name of a webpage appears on SERP as clickable headline for given search result. Spiders index it first.

Image tag
It includes image ALT tag, title tag, and filename giving the description and work of an image on a webpage.

Meta data
It is a short description of a website with relevant keyword and spiders look for it most while indexing the site.

Headers
These are the tags (H1-H5) that are generally title of a post or bolded (highlighted) text on the webpage.

Links
These are the most important way of ranking power and considered as a vote for popularity. More the external links to your website, higher will be the popularity and chances for improved ranking.

Content

It refers to whole content present on the website or blog.

post get indexed quickly

There are numerous ways to get discovered on Google. Let’s see how you can create a sitemap and gain backlinks:

Create a sitemap. A sitemap would have all pages of your website gathered in one place and arranged in a format that can be easily processed by Google. A sitemap is essentially a map of all content. Whenever new content, such as pages, products or blog posts, is added to your site the sitemap gets updated automatically and Google receives a notification on the update.

You can even tell Google how often your site is updated through sitemap so that the search engine knows when to start crawling for new content. The easiest way to create a sitemap for a WordPress site is to install Google XML sitemap plugin, that will automatically create, update and submit a sitemap to Google. There are other sitemap generators that have exactly the same functionality for non-Wordpress sites.

Submit your sitemap. Once you create a sitemap you need to submit it to Google Webmaster Tools to notify Google about your newly born website. Create a Webmaster Tools account and add your website domain to Google Webmaster Tools. Then go to Optimization and click Sitemaps – here you can submit your sitemap. You can also follow the same process to submit your sitemap to Bing.

Get Google Analytics account. Since Google Analytics is the product of Google there is a high chance that your website will get noticed faster if you install Google Analytics. There is no direct link between Google Analytics and website visibility but it does not hurt since you’re going to need the metrics anyway.

Let search engines know about your website. You can also simply submit your site’s URL to Google. Follow this Google Webmaster Submit URL link to use. While this won’t make much difference, it is a pretty quick fix, that can be done with a click of a button. Go to your Google Account, open this Google Webmaster Submit URL and paste the website’s URL into a bar. Bing provides a similar feature.

Go social. Social media sites have huge authority within search engines, so you want to make sure your site is featured in as many profiles as possible. Create a profile for your business and put a website link into the appropriate field or in the description. You can also put the link to your website on your personal profile. Here are all social media to consider: Facebook, Twitter, Google+, Youtube, LinkedIn, and Pinterest.

Post on social media. Creating profiles is not the only way to gain backlinks from social media. You can post content updates onto a profile or share a status update with a link to your website. This signals Google that the site exists and that it is starting to gain popularity in the social world.

Use bookmarking services. Bookmarking services such as StumbleUpon allow you to highlight the content that you like and receive platform’s suggestions on the similar type of content. Try bookmarking your website pages – this will let the platform know that the site exists and you will gain a backlink from a reputable resource.

Build links. Building links is a very time-consuming process, that requires some sale, marketing, networking and content creation skills. There are two ways to build links: write a powerful piece of content that people would want to link to and write guest posts for others. Guest posting can be anything from press releases to website directories.

Each type of link building has pros and cons, but generally, guest posting is easier and presents less risk compared to creating a viral piece of content and trying to push it to others.

Don’t discourage search engines from indexing your site. New site owners should always enable “Discourage Search Engines” option in WordPress while the site is in the development stage. The option prevents Google from judging your website based on the incomplete or incorrect information. But once the site is live, don’t forget to disable this option, otherwise, the site will not get as much traffic as you might have expected.

Check for Google crawl errors. Go to Google Search console and add a site property. Then choose Crawl and Crawl Errors. The report will show all the crawling errors that Googlebot has encountered on your site. 404 errors don’t necessarily affect your site performance in Google, but they do damage user experience and affect bounce rates.

When bounce rates are too high, this can serve as a sign to Google that the content and the website are of low quality.
Ask Google to recrawl your website. If you’ve recently made changes to your website or content you can use Google recrawl function using Fetch as Google tool in Search Console. However, if there are too many updates it might be easier for you to submit a new sitemap to Google.

Related content The secret of Google rankings

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

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Monthly Archives: March 2020

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How To Get Top 10 Rankings on Google

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Everything about SEO strategies you should create

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How does your post get indexed quickly

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