March 7, 2020 - TDHSEO.COM

March 7, 2020
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5 clever SEO tatics to speed up website ranking

Here are the best SEO tatics that you can use to boost the performance of your website in search results to reach more customers and grow your business.

Post Relevant Content

Content marketing—the distribution of relevant content such as blogs, videos, etc. for a specific audience—is a huge contributor to how a company ranks. Google determines the thought leaders and experts in each industry based on content that’s produce. In order for this to happen, you must create valuable content that improves your SEO and your customer’s experience.

Blogs are a great way to enhance the customer experience while building your SEO. A dentist, for example, may write an article on how long a patient will miss work after having their wisdom teeth removed. This improves the user’s experience by providing an answer to a common customer concern. Plus, updating your site regularly with fresh content improves your SEO and keeps Google happy.

At Loud Rumor, we wrote a blog called “Pros and Cons To Having Your Business on Yelp” to address whether or not it’s really worth putting your business on Yelp when so many reviews are filtered. Addressing this concern made us a resource for local businesses. We still receive a ton of traffic each month to our site as a result.

Customers won’t always be comfortable asking you their questions outright. Producing content that addresses their concerns not improves SEO, but meets an unfulfilled need of a potential customer.

Update older content with fresh information

Ever searched for information about a celebrity or a review of a car or something similar?

You probably have and the results you received were from the most recent news articles about that celebrity, and the latest model of car.

This is Google’s “Query Deserves Freshness” algorithm at work.

Google rewards fresh content so that results are more relevant to what users are looking for. To determine freshness, the time between when Google first crawled the site and the last edit are taken into account.

So if you publish a page and suddenly change it, it doesn’t become fresh.

However, if enough time has passed, updating your old content will register as “fresh” content – and be more likely to give you a boost in the SERPs (search engine results pages).

And in some cases, it may make sense to change the publication date and add a note to the top of the post to explain that you’ve updated the post.

That way, Google will display the updated publication date in SERPs.

Don’t Be Afraid of the Longtail

Any good SEO program starts with keywords. After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services.

I’m not going to get into the nuances of keyword research, as there are plenty of articles out there, but what I do want to discuss is a problem we face when choosing target keywords – selecting terms based on search volume.

Take for the example the phrase marketing automation. If you are a marketing automation platform and see that marketing automation gets upwards of 7,000 searches per month, you probably want to have some visibility for this term. Right?

Sure. However, when we look at the search results, we can see these results aren’t for someone who’s ready to buy. These search results are for someone who is looking to learn what marketing automation is.

SEO tatics

Optimize for the right keywords

Keywords are probably one of the first things that come to your mind when I say “SEO.” They determine what your articles will be about. They influence the choice of your domain name. They also dictate your link building efforts.

So, how to get the most out of your keyword research?

– Do it continually.

One of the major mistakes inexperienced SEOs make is researching keywords for a couple of weeks and then stop. Experienced marketers update their keywords regularly. This is the only way to identify the phrases that really work for you and focus on them to increase your rankings.

– Pick the right keywords.

Optimizing content for irrelevant keywords results in driving irrelevant traffic to your site and, consequently, poor conversion rates. Marketers usually target keywords with the highest search volume. But, this may be a terrible mistake, as these keywords mean greater competition you’re up against. To get your startup ranked as high as possible, you should choose keywords that are not overly competitive, but still can help you drive relevant traffic.

– Focus on search intent.

In 2019, instead of observing what keywords searchers Google, you need to focus on what kind of content they want to see when they hit “Enter.” That’s the main idea behind search intent. By understanding what results your customers expect to see in the SERPs, you will be able to adapt your keywords to their expectations and drive more qualified traffic to your site.

Build links on authoritative sites

When launching a new company, your goal is to boost its niche authority and get it noticed by the right people. And, this is where link building, especially guest blogging, can help. The idea behind this practice is simple. You want to find credible sites and bloggers in your niche that target the same audiences and build relationships with them.

Before you even reach out to a site, make sure you check their domain authority, engagement rates, bounce rates, as well as niche relevance. Getting links from low-quality sites may harm both your online image and rankings.

Contributing to authoritative websites brings numerous benefits to you. First, backlinks are one of Google’s major ranking signals. So, the more reputable the site that links back to you is, the higher rankings you will earn. Second, you will increase your online reputation. By creating an amazing article, you will inspire a reader to read your bio, visit your website for more content and, ultimately, turn them into repeat visitors (and customers).

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 7, 2020
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Everything about SEO strategies you should create

Tags : SEO Strategies

Category : Seo Consulting

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users

One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.

Again, it’s important to consider Google’s mission. They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.

With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).

Think Mobile

The number of people using mobile devices has increased in number over the past few years. With Google moving to a mobile-first search index soon, and the fact that a majority of Google searches are done through mobile, your mobile page would soon become your main page. This means that your website must be optimized for mobile as soon as possible.

How to apply: The first thing that you should do to your website is to apply responsive design into your website. This improves the user experience through better navigation, which means users will stay in your website longer. This can be done by changing your website’s code to comply with the adjustment from mobile to desktop. You can also create your own AMP (Accelerated Mobile Pages) website as well, as this helps improve performance and loading speed.

Create More Video Content

Nowadays, it is much more common to see internet users access more video content compared to blogs and images. This means that video content has now become more important than ever, with other users having the tendency to search on Youtube before even going to Google. When it comes to the amount of searches, Youtube is already the second largest search engine, and your website would surely benefit with having some video content.

How to apply: Do some research on what the users prefer to watch, and see how you can create videos that they can connect with. Video creation and production is a different thing in of itself, and requires some good video and sound equipment to pull off. It is also important to make your videos SEO-friendly, as Google shows Youtube videos in their search results.

Security

According to WPHacked, “In 2020, small business cybersecurity is one of the most serious economic and national security challenges we face as a nation.”

Plus, 70% of all featured snippets are on sites that have adopted HTTPS. So take it seriously!

Every page on your site should be secured with an SSL certificate.

Chrome now shows a warning for all sites that are not secured by an SSL certificate, and in some cases it won’t even render pages that do not.

Imagine if you are researching products on a website and you received a warning saying the site wasn’t secure.

You would probably think twice about making a trusting that information or visiting again, right? You definitely don’t want to create that same doubt for your own website visitor.

Make sure all of your URLs resolve to HTTPS (rather than HTTP).

If they don’t, those pages are not secure. If you haven’t already taken care of this, it can cost you with search engines and with your visitors because people will not put as much trust in your content.

Voice search is pacing up at the exponential rate

The use of voice search option is growing very rapidly.

This option has provided the feasibility to even those users who were unable to make searches earlier.

But now they can easily make searches using their voice.

We can easily notice that now voice search also holds a good percentage in total searches.

Therefore, this is the demand of the situation that voice search optimization must also be considered while SEO.

This will help to target those users also who are making searches using their voice.

As in SEO keywords are used to get the relevant and quality traffic.

In the same manner, to optimize the voice search, conversational keywords are used.

Voice search optimization will help to improve the website ranking for voice searches.

Have you ever thought that will your website appear in the searches made using the voice?

If not…then think about it.

It may be or maybe not.

But with voice search optimization you can make your website appear for voice search also.

If the website consists of conversational keywords then it is more likely to appear in the search results.

Even Google is also quite concerned about the future of voice searches.

As now search engines will provide accurate information just by understanding the intent of the voice search.

SEO strategies

A local strategy

Local searches that include “near me” or “close by” have increased by 900% in recent years. That is a lot of people looking for information locally.

Of those searches, 88% of local business searches on a mobile device resulted in either a call or a visit to the business within 24 hours.

This could mean big bucks!

If you are a local business, you’ll want to optimize your online properties, including your website and social media pages, to show up for those searches.

Be sure that all of your online properties are consistent with your name, address, and phone number. Your website should also have this information displayed on the footer of each page on your site.

In a similar vein, have you paid attention to your Google My Business listing?

If you are a local business, you should maximize your Google My Business listing and update it regularly. Be sure to add pictures, video, and posts.

Question-focused content

Creating content that answers the questions your prospects are asking is a crucial search strategy.

It will help you with search engines and it may help you get featured snippets, which can increase your traffic.

Your content should answer the most pressing questions that your audience has. For example, no matter what someone is buying, whether it’s a pack of gum or a car, they want to know about price.

At IMPACT, we refer to these core topics as “The Big 5.” These topics are the ones that can affect your bottom line.

Make sure any content you produce is 80% educational (answering questions) and only 20% promotional.

Lengthy content is one of the tricks to add value to the users

Many times the length of the content is not taken seriously but it somewhere affects the ranking of the website.

It has been observed that content which contains word count between 1500-2000 has a better ranking in comparison to the content with less than 1500 words.

It doesn’t mean that short content does not rank well.

Just the thing is Long content is written in a very detailed way.

Therefore, it covers a wide range of topics and provides diverse information must on one platform.

Such content helps to add more value to the users.

Such kind of content is more likely to be displayed in SERP by Google.

Lengthy content generally contains more keywords.

Ultimately, driving the content to rank for more than one keywords.

And one cannot get out of this fact that better ranking means better visibility.

As a result, better visibility ends up with more clicks and conversions.

Related post How to optimize image for SEO

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 7, 2020
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How does your post get indexed quickly

Tags : How to get indexed on Google

Category : Seo Consulting

I did a lot of research on how to index a website faster in Google, and you should take into consideration the idea of getting indexed by Google given that, in some cases, it can take more than a couple of weeks till Google starts indexing your posts.

But before we get to fix why your new posts are not appearing on Google, it is essential to understand how Google works, how it does the indexing and how he is listing search results.

So, now when you’ve learned all about Google indexing, how it is done, and what type of information spiders store, it’s time to discuss about things you can do to increase the index rate. Read on to know some highly useful ways those provide your website quick indexing within no time.

What is indexing and how it is performed? A quick overview

Indexing in SEO term refers to the process of keeping a record of web pages and adding them to Google search result. Information gathered by Googlebot from crawling is processed and included in the searchable index of Google if considered for the higher quality of content.

When Googlebot comes onto a specific website, it starts doing crawling and on the basis of an index and no-index Meta tags, it includes webpage with index tags in a specific search engine. It provides the way through which you can make sure which page to appear on different search engines.

What information web spiders contain?

After spider crawls the website, they look at important information that includes:

URLs
It is the address of World Wide Web Page that holds the great importance. It is impossible to find the website without determining its URL at very first. It is crucial information spiders contain.

Title tag
It is the name of a webpage appears on SERP as clickable headline for given search result. Spiders index it first.

Image tag
It includes image ALT tag, title tag, and filename giving the description and work of an image on a webpage.

Meta data
It is a short description of a website with relevant keyword and spiders look for it most while indexing the site.

Headers
These are the tags (H1-H5) that are generally title of a post or bolded (highlighted) text on the webpage.

Links
These are the most important way of ranking power and considered as a vote for popularity. More the external links to your website, higher will be the popularity and chances for improved ranking.

Content

It refers to whole content present on the website or blog.

post get indexed quickly

There are numerous ways to get discovered on Google. Let’s see how you can create a sitemap and gain backlinks:

Create a sitemap. A sitemap would have all pages of your website gathered in one place and arranged in a format that can be easily processed by Google. A sitemap is essentially a map of all content. Whenever new content, such as pages, products or blog posts, is added to your site the sitemap gets updated automatically and Google receives a notification on the update.

You can even tell Google how often your site is updated through sitemap so that the search engine knows when to start crawling for new content. The easiest way to create a sitemap for a WordPress site is to install Google XML sitemap plugin, that will automatically create, update and submit a sitemap to Google. There are other sitemap generators that have exactly the same functionality for non-Wordpress sites.

Submit your sitemap. Once you create a sitemap you need to submit it to Google Webmaster Tools to notify Google about your newly born website. Create a Webmaster Tools account and add your website domain to Google Webmaster Tools. Then go to Optimization and click Sitemaps – here you can submit your sitemap. You can also follow the same process to submit your sitemap to Bing.

Get Google Analytics account. Since Google Analytics is the product of Google there is a high chance that your website will get noticed faster if you install Google Analytics. There is no direct link between Google Analytics and website visibility but it does not hurt since you’re going to need the metrics anyway.

Let search engines know about your website. You can also simply submit your site’s URL to Google. Follow this Google Webmaster Submit URL link to use. While this won’t make much difference, it is a pretty quick fix, that can be done with a click of a button. Go to your Google Account, open this Google Webmaster Submit URL and paste the website’s URL into a bar. Bing provides a similar feature.

Go social. Social media sites have huge authority within search engines, so you want to make sure your site is featured in as many profiles as possible. Create a profile for your business and put a website link into the appropriate field or in the description. You can also put the link to your website on your personal profile. Here are all social media to consider: Facebook, Twitter, Google+, Youtube, LinkedIn, and Pinterest.

Post on social media. Creating profiles is not the only way to gain backlinks from social media. You can post content updates onto a profile or share a status update with a link to your website. This signals Google that the site exists and that it is starting to gain popularity in the social world.

Use bookmarking services. Bookmarking services such as StumbleUpon allow you to highlight the content that you like and receive platform’s suggestions on the similar type of content. Try bookmarking your website pages – this will let the platform know that the site exists and you will gain a backlink from a reputable resource.

Build links. Building links is a very time-consuming process, that requires some sale, marketing, networking and content creation skills. There are two ways to build links: write a powerful piece of content that people would want to link to and write guest posts for others. Guest posting can be anything from press releases to website directories.

Each type of link building has pros and cons, but generally, guest posting is easier and presents less risk compared to creating a viral piece of content and trying to push it to others.

Don’t discourage search engines from indexing your site. New site owners should always enable “Discourage Search Engines” option in WordPress while the site is in the development stage. The option prevents Google from judging your website based on the incomplete or incorrect information. But once the site is live, don’t forget to disable this option, otherwise, the site will not get as much traffic as you might have expected.

Check for Google crawl errors. Go to Google Search console and add a site property. Then choose Crawl and Crawl Errors. The report will show all the crawling errors that Googlebot has encountered on your site. 404 errors don’t necessarily affect your site performance in Google, but they do damage user experience and affect bounce rates.

When bounce rates are too high, this can serve as a sign to Google that the content and the website are of low quality.
Ask Google to recrawl your website. If you’ve recently made changes to your website or content you can use Google recrawl function using Fetch as Google tool in Search Console. However, if there are too many updates it might be easier for you to submit a new sitemap to Google.

Related content The secret of Google rankings

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

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