March 8, 2020 - TDHSEO.COM

March 8, 2020
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How To Get Top 10 Rankings on Google

Tags : Google ranking Important SEO ranking factors Improve Google ranking

High rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there’s no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.

Choose the right keywords

The keyword strategy that you use, however, is important. There are a few things to note when choosing the keywords you want to target:

– Choose your keywords based on your domain authority. If you want immediate visibility in the SERPs but you have a domain authority of 16, you’re going to want to look for the lowest competition keywords you can. Take your pick out of the low comp keywords and look for those that have the highest search potential out of the lot, and start there. You can still create content and pages for higher competition keywords and it can be shared elsewhere, but remember that you might end up on page 6 of the results.
– Keep search intent in mind. As in the story above, if you want results, your content has to match the search intent behind the keyword. Someone searching for “social media agency” likely isn’t going to want “10 tips to decide if starting a social media agency is for you!” They want to find someone to hire. If your content doesn’t line up with the estimated search intent, it won’t matter how well you rank.
– Use diverse keywords. Shake things up. Go for both long-tail and short-tail keywords. This will help you extend your reach and it will make it easier to target users in all stages of the buying process and funnel, which is important for marketers to accomplish.

As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume. It can be a complicated puzzle, but it’s one you’ll need to solve to make the most of your keyword strategy.

Optimize Your Site

If you’re looking for a direct way to improve your odds of ranking well on the Google SERP, you may want to look into cleaning up the back end of your website.

The first place to start is your site speed. These days, we all expect instantaneous gratification. We want our food to be ready fast, groceries (and pretty much everything else) delivered to our door, packages to arrive in two days (or less)…and web pages to load in less than a second.

Optimize each piece of content for your keywords.

Once you’ve “gone niche” and have chosen some easier keywords, it’s time to use those keywords in strategic places on your page. While you certainly don’t want to overuse your keywords, it is important to use them in a variety of ways within your content. Most importantly, focus on using them in your:

– URL: For instance, instead of www.yoursite.com/sh8xks6.htm, use www.yoursite.com/your-keywords-here.
– Title tag.
– Headings: H1, H2, etc.
– Alt image tag and image captions, where appropriate.
– Throughout your content.

Keep in mind that Google (and your readers) favor comprehensive content that does a great job of covering the topic at hand. So, while it’s important to use your keywords somewhere in your content, that’s no substitute for writing longer, more in-depth content that really does justice to the topic.

Ways to Get Top 10 Rankings

Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. Audit your content on a set schedule (semesterly for example) and make updates as needed.

If you want to get top rankings in Google, you absolutely must be adding new content to your site regularly. But don’t just add content for content’s sake; add useful, high-quality content that actually provides value to your customers and prospects.

This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!

Get More Quality Backlinks

As mentioned above, backlinks are a key part of how Google determines the value of your content. The idea here is very simple: when a website or webpage provides valuable content, other websites will naturally want to link to that content.

The only problem is, most people don’t dig very far to find good content. They usually look at the first few search results on a page, identify a good source and link to it.

As a result, content that ranks well tends to get more backlinks. Content that doesn’t rank well tends to fall further and further into obscurity.

So how do you get around this problem?

Well, one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it.

This is part of the reason why blogs are so popular for businesses. It gives them a great platform for publishing content and helps them build an audience that loves their business (and hopefully backlinks to their site).

Another way to use content marketing is to create lead magnets. These are usually high-value pieces of content like case studies or white papers that provide unique insight. Since those resources are specific to your business, when people want to use your data in their own content, they’ll usually link back to it.

Improve Site Usability

Site usability is another important ranking factor, according to the Backlinko report cited earlier. If you’ve managed to get to the top three search engine ranking, it’s likely that you’re already aware of this fact. People visiting your website should be able to have an experience that makes them want to stay.

This means your pages should load quickly and completely. And your visitors should be able to navigate effortlessly across your site. The goal is to make sure they stay for a while instead of just bouncing, because a high bounce rate could pull you down in ranking.

You can always use the Google PageSpeed Insights to keep track of how your site is performing in terms of load speed. In addition to analyzing your page speed, this tool also gives you recommendations on how you can optimize the load speed further.

March 8, 2020
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Top smart ways to improve Google ranking

Tags : Google ranking Important SEO ranking factors Improve Google ranking

Category : Talk To Our SEO Experts

You want to get your website to the top of Google’s search results? You can do it—if you understand what it takes to rank. Although Google keeps its official list of ranking factors a secret, the key to getting your business to rank higher on Google is not as mysterious as it may seem

How Do Google Search Rankings Work?

When people want to find information, they type or say words related to what they’re looking for. Those are called keywords, and we’ll look at those in the content optimization section of this guide.

But search engine rankings are not just about keywords; they’re also about the quality of information.

According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

– The purpose of the page
– Expertise, authority, and trustworthiness – not just from the site and the page content, but expertise from the individual creator of the content too.
– Content quality and amount
– Website info and info about the content creator
– Website reputation and content creator reputation

These go into its ranking algorithm and help to determine SEO ranking.

Based on the rating guidelines above, Google shows searchers the most relevant, high quality results related to what they’re looking for. The most relevant are shown first, with the rest being shown over successive pages.

One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.

Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.

Optimize those page titles

When it comes to Google, as well as other popular search engines, the HTML

Tag is a valuable piece of metadata for your page and should be correctly structured.

The title tag should serve as a concise description of your page’s content – and no two title tags should ever be the same (Google doesn’t like duplication). To write a title tag that will help boost your page’s organic search ranking, you should keep it under 70 characters, with the most relevant or primary keywords near the start. It’s also a good idea to include your brand keyword (the keyword used to search for your company name or a variation on this) if you’re trying to boost your brand authority.

So, how should your title tag be structured? Here’s an example of a good title tag…

The HTML title tag is a valuable piece of metadata for your page and should be correctly structured.

Esquire Mag, looking to rank well for ‘best burgers in London’ (it currently ranks number one in Google’s organic search results), has included the keyword they want to rank for at the beginning of their page’s title tag; it then goes onto describe the page’s content more specifically in an engaging way that uses the words ‘buns’ rather than repeating the term burgers – this serves to widen the net of search terms that they might appear for. Keyword rich, enticing, concise, and natural – the perfect ingredients for a great title tag.

Spruce up your meta descriptions

While your meta description isn’t a direct ranking factor regarding search crawling, it does have an impact and if written well, this small snippet of sales copy encourages people to click through to a webpage, boosting its authority and helping your page to rank better for certain keywords. Also, if you use your target keywords in the description, Google will bold them when your page appears on SERPS, making it more eye-catching to web searchers.

Write compelling meta descriptions

The <meta name= description content= > HTML tag is meant to be a concise explanation of a web page’s content. Google displays your meta description beneath the page title in their organic results. While meta descriptions aren’t as important as page titles in your Google ranking, they do play a big role in getting clicks from users. People read descriptions as a preview of your page and use it to determine if your content is worth visiting. You should keep your meta descriptions to under 150 characters since Google won’t display text beyond that. You should also include target keywords in your text, since any words matching a user’s search query will be displayed in bold.

Creaating quality content

We’re sure you’ve heard this one before, but content is still the king of the SEO world this year. User experience is Google’s big priority; creating quality content that is easy for the user to find and understand is key.

There’s a lot that goes into creating quality content, but the basic idea is that Google will recognize and reward content that helps users find the information they were looking for. Think of it as a farm—would you rather have a hundred tomatoes that are semi-ripe and hard as a rock, or would it be better to have a dozen vine-ripened, cherry red tomatoes? When it comes to content on your website, the pages should be the juiciest tomatoes ever.

Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. Google’s overall priority is user experience, so if your content doesn’t deliver on this, it won’t rank well.

improve Google ranking

Decrease average page load speed

Of course the first way to improve Google ranking in SERPs is to decrease your average page load speed! We have said this many times, but we can’t stress enough how important this is. Google loves fast websites. If there are similar sites with comparable DA, content length, backlinks, etc. Google is most likely going to pick the fastest one to show first in SERPs. At one point Google event went as far as testing red labels in SERPs labeled “Slow” for the websites it deemed not fast enough.

Increase time on site (dwell time)

This is one of those factors that has never been confirmed by Google but you can assume that it exists to some extent, and that is “time on site.” Bing’s previous head of Webmaster Tools, Duane Forrester, wrote a blog post and referenced a term that some SEO’s call “Dwell time.” Dwell time is basically an algorithm of bounce rate and time-on-site metrics. It measures how long it takes someone to return to SERPs after clicking on a result. Peter Meyers, a marketing scientist at Moz, recalled that at one point Google tested a feature where if you clicked a listing, and then quickly came back to SERPs, you would get an option to block it.

Decrease bounce rate

The third factor and way you can improve your Google ranking in SERPs is to decrease the bounce rate on your site. It is important to note that bounce rate is not the same as time on site (dwell time) as we just previously discussed. Bounce rate is the percentage of visitors that leave your site after only viewing one page. Google defines bounce rate as the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).

Authoritative backlinks

Along with content, backlinks are the bread and butter of SEO. When your website is associated to a trustworthy site via a backlink, it also makes your site look more trustworthy to search engines. Google keeps score of what sites have quality backlinks through PageRank.

PageRank is essentially your “link score.” One of the algorithms that skyrocketed Google to fame, it evaluates both the quality and the number of links to your site, giving it an authority score of 0 to 10. You can’t afford to have spammy, low-quality links in 2020!

Social shares and signals such as Facebook “likes” and shares, tweets, Pinterest pins, etc. most likely influence your Google rankings. Besides just promoting your company, social media has a positive impact on your company’s SEO efforts. When a person finds something they love on social media, they may share that link with others. This increase in inbound links to your site can both improve your credibility and tell Google your content is popular, which can boost your company’s social profiles to the top of branded searches.

Social Signals

When people share your content on social networks, that’s another sign that it’s valuable. Cognitive SEO‘s study of 23 million shares found a definitive link between social shares and search engine ranking.

Google’s official word is that social shares are not a direct ranking factor. Links from Twitter or Facebook aren’t counted the same as links from other authoritative websites.

Still, there’s no denying that the highest ranking pages in Google search results usually have a lot of shares – probably because the more your content is shared, the more people will see it and decide to link to it. That means that getting more social shares does help your search engine rankings, if only indirectly.

Not only do you need to have a social media presence yourself, but you need to make it easy to share your content and amplify those social signals.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

March 8, 2020
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The most important SEO ranking factors you need to know

Tags : Best SEO tatics Important SEO ranking factors SEO Strategies

Category : Seo Consulting

Here, the Google ranking factor really matters to lift those businesses up. You can find lots of information floating around these days regarding the website rank. Google ranking factors offer webmasters, Search Engine Optimisation and content marketer with the recent insight about essential ranking factors for high ranking search results.

To be clear, Google features a very complex ranking algorithm and will take account of more than 200 different ranking factors. However, back in 2016, so quite recently, Google basically confirmed its top three ranking factors: Link Profile, Content quality, and User Experience metrics.

1. Backlinks

Backlinks are one of the most important part of the search algorithm. With this, they are also one of the most misunderstood. Backlinks are other website owners that mention another websites domain, by creating a link to your websites content. Many website owners use these links to their advantage. When you have multiple backlinks from high-authority domains, your chances to ranking higher raises substantially for your targeted keywords.

Backlinks might sound great, but there are many things that can cause havoc and put you in trouble. Google explains that backlinks calculate a link score. This score is calculated by examining every incoming link to your website by the other websites quality score (aka PageRank) and the number of links to the site.

Link quantity is very important for Google, but more importantly is the quality of the link you are receiving to your site. You need to focus on gaining high domain authority sites that have many high quality linking domains. When creating or asking for backlinks, stay away from spammy, low quality websites. If Google finds you on too many spammy sites, your rankings can drop substantially, and at times, your website can get de-indexed from Google.

Also, if you outsource any backlink project to someone else, you need to know if they will not add you into a load of low quality, spammy sites. You must trust this individual by doing some research on their work. Some backlinks are so spammy that they can throw your whole backlink profile on Googles blacklist, eventually leading to a Google penalty.

We can think of inbound links or backlinks as the vote of confidence in the digital world. When a website links to your content, they are saying that your page is reliable, credible, and trustworthy. When the link is coming from a relevant, high-quality website, it’s like getting a recommendation letter from a famous person in your industry (read: it’s very valuable).

Nowadays the quality of the backlinks is significantly more important than quantity. In fact, getting too many low-quality backlinks at any given time might get your site penalized by Google.

While inbound links are the most important of the three, that’s not saying outbound links and internal links are not important:

– Outbound links and proper internal linking structure can help improve your site’s relevance. Linking to an authoritative site, for example, can tell Google that you are a legitimate content creator for a specific topic. A proper internal linking practice can also help Google with the indexation process.
– Proper external links essentially tell Google about the niche/industry you are in, the topic you are covering, the potential competitors, and so on. In short, you are helping the search engines to index and structure the whole internet.
– Linking to relevant content (that is already ranking) can provide additional value for your audience (which can indirectly affect ranking).
– When you link to others, you let the other party notice your site and your content. In the future, they might return the favor and link your content. In short, this can be the start of a fruitful relationship.

2. Quality Content

The quality of your content is the center of your SEO, period. No amount of SEO optimizations and state-of-the-art strategy can help low-quality content. Think of SEO as a way to amplify the performance of high-quality and relevant content and not the other way around.

In the past, SEO content is solely about optimizing the content for the target keywords, and thus we aim for a certain keyword density. It’s very important to understand that today, SEO is no longer solely about keyword optimization.

Instead, the most important thing to focus on is whether your content can meet the user’s search intent. In general, there are four different types of search intent:

– Informational intent. The user is simply looking for information. For example, a user might look for information about SEO by using the “what is SEO” search query. In this case, we can provide educational or informational content to meet this user’s needs.
– Transactional intent. Here, the user is searching for a product/service with the intention to buy. Nowadays, however, people might search directly on Amazon when they have transactional intent. This intent is usually identified when the user uses “buy” in their query.
– Comparison and Investigation. The user has the intention to buy in the future or is considering to make the purchase by comparing different products/services, check for online reviews, etc. When a user uses queries like “compare” or “review”, it is a strong sign they are having this intent.
– Navigational intent. Users with this intent are trying to get to a specific website. For example, we might type “Instagram” in the search bar for convenience’s sake.

User can have all four of these search intents with various queries, so it’s very important to develop a wide variety of content to cover all of these intents.

Google is getting better and better at recognizing how content can cater to a specific intent. Google BERT, the latest algorithm update, allows Google to better understand the context of long-tail, complex queries.

Content optimization for SEO is a very complex subject, but in general, it’s about being better than the other ranking content. Do a quick Google search of your target keyword (more on this later), and analyze the top-ranking pages (if possible, analyze all pages featured on the first page of the SERP). We generally have two options:

– Develop a better, longer, more in-depth content than these competitors.
– Be different, and cover the keyword from a unique angle.

Which one is easier? In most cases—if the opportunity presents itself—, being unique is relatively easier, but not saying it’s easy.

Content quality and relevance are extremely related to backlinks (as discussed above). Good content will always get linked, sooner or later. On the other hand, no amount of promotion can help low-quality content that is not relevant to get authoritative backlinks.

important SEO ranking factors

3. User Experience Metrics

To reiterate, Google search’s mission is to provide relevant and reliable search results for its user, and the Google search algorithm is constantly being improved to achieve this mission.

One of Google’s major improvements in accordance with this objective is the introduction of Google RankBrain. RankBrain is Google’s first AI-based algorithm that is launched in 2016, and with its machine learning capability, Google is now getting better at measuring and recognizing these user-experience metrics in real-time:

– Bounce rate: the percentage of visitors that leave your site after viewing just one page (single page visit). It can be after one second or one hour, what matters is they leave after just a single page.
– Dwell time: that is, how long a visitor spends on your site. They can view just one page or 100 pages, but this metric is about the total time spent.
– Click-through rate (CTR): the percentage of users that click on SERP results and visit the website

These three metrics combined, essentially provide Google with the information whether your site is relevant for the user, according to the user’s search query and search intent.

4. Increase page speed

Mobile page speed is an official ranking factor. As much as 53% of mobile site visitors leave a page that takes longer than three seconds to load. All this once again proves that site speed should be among the top concerns for website owners.

To ensure your site performs well, regularly check your pages’ load time and performance with Google’s PageSpeed Insights or any other third-party tools. They will help detect what slows your site down and recommend how to correct speed issues.

Make sure none of your content elements hamper your pages load. Consider resizing large images, eliminating slowing elements or those that are not supported by mobile browsers (like Flash, for example).

5. Mobile performance

Even though it’s closely connected with user experience, I believe this topic deserves a separate paragraph.

Google tends to rank higher the websites that perform better. Moreover, since the introduction of mobile-first indexing, as well as Google’s Mobile Speed Update, mobile websites performance has officially become a significant ranking factor.

Remember, all things mobile became possible due to the increased use of smartphones. To remain the top search engine, Google had to match the changed user behavior. So now Google’s crawling, indexing, and ranking systems are prioritizing mobile site versions over desktop. And this is what you should do to ensure your website meets the new reality.