Top SEO Tips and Advanced Strategies to Boost Your Rankings

August 14, 2019
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How to protect website from Google Fred Algorithm

Tags : Google Algorithm Google algorithm update Google Fred Algorithm

Did you notice a substantial drop in organic traffic on your site? If so, what can you do to recover from Fred, and how do you protect yourself from future content, back-link, and advertising display algorithm updates? Following are five solutions that will have positive impacts on your website’s SEO.

Create More Engaging Content:

When creating new content, make sure it’s relevant and of the highest quality. Don’t skimp on resources for quality; hire only the best content producers, especially those completing the copy-writing.

The writing should be written for humans, not search engines. Google’s algorithms get smarter and smarter everyday, and the latest Fred update is just a continuation of Google’s path to having nothing but valuable content across the web, which includes good writing flow, spelling, and grammar.

Above all, content should be free of grammatical errors, fact checked, and also educate and entertain your readers. Remembering to chunk content into smaller sections with sub-titles (H tags for you SEOs), and stray far from “black hat” SEO techniques like keyword stuffing, as has been the norm for many years now, but we will continue to issue warnings here until we see compliance. Resistance is futile.

There also used to be a case for shorter content due to modern attention spans while online, but based on studies like the Searchmetrics’ Ranking Factors & Rank Correlations (searchmetrics.com), Google rewards websites with longer-form content. The days of 300-word blog posts are gone for those who want success.

Update Outdated Content:

Most of the websites affected by the Fred update had outdated content that caused some concern for irrelevancy–something Google obviously frowns against.

Update your content, paying close attention to any content that’s not worth any value, such as products no longer available or events that have passed. Along the way optimize each piece of content with updated targeted keywords and call to actions. Make sure all of your lead forms are concurrent with the latest versions, and any outbound links are not directing clicks to dead webpages.

If you must delete content–like a page about a temporary sales page or past job postings–don’t simply hit the delete button or unpublish it. The best SEO practice is to redirect it to another page through what SEOs call a 301 redirect. Point old product pages to the newest product, or old job postings to your careers page.

Check those Back-links:

Back-links are simply other websites that have linked to a page or post on your website for a reference. The problem is some of those websites linking back to you are of poor quality, or even worse, unknowingly display porn or other unwaned links deployed by malware or blackhat spammers. This is where it’s imperative to have an SEO perform some back-link analysis and resolve any bad back-links. We suggest using webmaster tools (search console) first, but also use third party tools such as MOZ tools to identify and formally disavow bad links.

Less Intrusive Advertising and Affiliates:

From our studies, the Google Fred algorithm update had the largest impact on content-heavy websites. Many of these types of websites, such as a news blog or product review platform, create income through advertising and affiliate marketing.

The problem is some of these ads–you know, those annoying pop ups that are impossible to click off without losing the page you’re viewing–are too intrusive. The same goes for some affiliate ads such as the ones within the text you are reading.

The Fred algorithm penalized those sites with the most intrusive ads, which take away from user experience. Again, user experience is the main focus for Google, and always will be.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

August 13, 2019
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Smart tips to recover website from Fred Algorithm update

Tags : Google algorithm update Google Fred Algorithm

Category : Talk To Our SEO Experts

As Google has not released any official statement regarding this update and given a hint to the types of links this update will be targeting, there are certain steps you can follow if the rankings have been hit from the update.

It is imperative you have built a natural anchor text cloud including – business and generic keywords, naked URLs, and brand name.
You must have seen a number of sites ranking with site wide-do follow links, but make sure you are cautious of such link profile. It has a risk of going down anytime.
Make sure that the backlink is related to the context.
Avoid using automated tools or bots in order to create backlinks for example – mass blog commenting bots
Always remember that the quality of the links has more relevance than the total number of the links.
If a link can be claimed easily by everyone, then the chances are high that it has less value.
Make sure you have avoided paid links, link pyramids, and link exchange.
You can use affiliate links but make sure they should not be the sole motive of the page. Make sure affiliate links are only added when they are according to your content and avoid overdoing them.
The focus should be on the users instead of stuffing keywords strategies.
Inclusion of various other content forms such as gifs and videos should be encouraged.
Just because you have a chance to claim a particular link, it does mean that you have to go for it. Almost every website is after such links and moreover the search engines don’t value these links. Instead, you should go for the high-quality links.

Here are some important bullets to consider:

Perform a crawl analysis of your site and audit heavily through the lens of Google’s core ranking updates focused on quality.
Identify major problems (including UX, content, and aggressive advertising), and fix them as quickly as you can. But don’t rush the changes… make sure they are implemented flawlessly. Don’t inject more problems onto your site.
Read the Quality Rater Guidelines (QRG) thoroughly – and then read it again. Like I’ve said many times, it’s packed with amazing information directly from Google detailing what should be rated low and high quality. I’ve seen a serious connection between what I’m seeing in the field and what’s contained in the QRG.
Don’t put band-aids on the situation. Fix as many of the problems as you can. Band-aids will keep you in the gray area of Google’s quality algorithms and you might not see much upward movement during subsequent updates.
Work hard on publishing killer content over the long-term, building links naturally, building your brand, and improving user engagement. Again, Google needs to see significant improvement over the long term, not just over a few weeks.
Periodically audit your site through the lens of “quality”. Don’t make changes and never revisit the situation. That’s how problems creep in. And when enough problems creep in, sites can get hammered. Don’t let that happen.
You’ll need to wait for the next major core ranking update focused on quality in order to see movement. There’s not a set timeframe for those updates to roll out, although the past few have been almost exactly one month apart (1/6, 2/7, 3/7, and then 4/4). Google needs to refresh its quality algorithms, and when it does, you have a chance of recovering (or at least starting to recover). Keep your head down, work hard, and keep enhancing quality. If you do, you absolutely can recover. Don’t give up.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

August 10, 2019
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Tips for link building to speed up keyword ranking

Tags : Link building strategies Link building tips

Category : Link building

It’s like high school all over again – with popularity the name of the game. In the world of search engine optimisation (SEO) you need others to confirm that your website (and therefore your business) is a great destination.

On the web, this means links. Links from another site to yours. Also known as backlinks.

So – how do you get backlinks from these types of site to improve your ranking?

Linked to sites that gets involved

This can take true commitment and the links back to you will take time, but getting involved in your local community is a great way to get to know the people in that community, network and support other organisations.

The outcome you want is a mention (and with it, a link) on their website, and in any material published elsewhere, of course. Make sure you ask them to give you a link from the relevant content on their website as not all of these groups will think to do it as a matter of course.

Host a local event – seminars, charitable or community events and get your co-sponsors or supporters to promote it (with a link to the information about the event on your site).
Sponsor local schools, sports team or not for profit such as an animal rescue organisation. Make sure there is a link back to your site from theirs and in any promo material.
Start a discount/product partnership with a local organisation.
Contact local media and offer your expertise as a source for their work.
Offer to speak at a local educational institute (such as a night class).

In all cases, the idea is for your business name and a link to your website to be on any/all material published on-line about the event. It doesn’t have to be flashy, just a simple text link will suffice (see the bit about anchor text below).

If you are already involved in your local community, it will be a case of asking people for these links to be included – easy!

Create useful resources

This means having something on your website that is useful to people such as:

1. A map, guide or list of local:

Tourist sites of interest.
Retail/shopping areas with free WiFi spots.
Events and activity based attractions.
Business meeting rooms and locations.
Key buildings or destinations.
Cultural attractions.

2. A guide through local by-laws or how to get something done using local businesses and organisations with contact details and web links in a step-by-step instruction

3. Video how-to’s and tutorials for standard tasks that everyone needs to be able to do from DIY home improvement to changing the printer ink cartridges. You can refer to local suppliers within the video if you want to make it more relevant and useful to people within a specific area.

If possible, when creating this content, think of something related to your business because then you can include some of your expertise into the mix e.g.:

GST calculator (bookkeepers).
Tax return and payment due date tables (accountants).
Phone system cost calculators (telecommunication companies).
Building cost estimators (builders or quantity surveyors).
How to change a tap washer video (plumbers).
Styling tips (personal stylist).

The idea with these types of resources is that other people who find them useful will link to them, rather than create their own.

For example, we’re looking at one of our most popular blog posts How much will that website cost? to see if it can be turned into an on-line calculator so people can estimate the cost of a build based on their individual needs.

Leverage the relationships you already have

If you’ve spent time building a mutually positive relationship with a client or supplier then it is easier to ask them to help build both your businesses, than it is to ask a relative stranger.

Provide glowing (but honest) testimonials for any local business you interact with in return for a link on the testimonial when they publish it on their website. And who doesn’t want more testimonials on their site?

This can include whoever you have used:

For your office fit-out or furniture.
Set up your computer systems or provided a laptop.
Cleaning your offices.
Your signage, printing or other design work.
Catered lunch or an event or even delivers your coffee!
Organised your insurance.
Took care of your plumbing, electrical, painting or other property related services.
Did copy writing work for you.
Printed your logo on pens, t-shirts and corporate gifts.

Or, you could offer something to help their content efforts, such as guest posts for their blog (if they have one).

And be sure to ask to be listed on any preferred vendors or partner pages.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

August 10, 2019
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Great ways to bring more visitors to your website

Tags : How to get organic traffic

Category : Seo Consulting

It takes work, sometimes quite hard word, to get more people to visit your website. But to make it easier – we’re giving you a dozen ways to do it.

1. Create great content

People want information. That means content.

Not just good sales copy about what your company offers, but content that helps them out in some way.

People love content so much they will actively hunt it down.

You want them to find you when they do this.

And to attract them, your site needs a blog, tips, FAQs or resource section – or even better, all of the above!

You have to publish things that people want to read about, which isn’t normally the same as the stuff the organisational hierarchy have a strong opinion about, so:

Ask reception or customer service staff
Look at sites like Quora.com for questions frequently asked
Think about what you’re asked all the time by friends, family and associates
A radical thought – ask your customers directly.

Then create content that answers those questions.

Organic Search Traffic

Organic traffic is that which comes from people clicking on the (non-paid) search result links.

Most effective, websites with healthy visitor numbers, have a good proportion of visits coming from organic search.

Search Engine Optimisation (SEO) is everything you do to make your site a more attractive destination in the search engines eyes – i.e to get you good search result rankings. Some of the strategies above are necessary to improve your search rankings and grow organic traffic.

But in addition, your site should be optimised for search – which means getting all the technical bits right so the site is an attractive destination for the search engines. This includes:

Unique landing page for each product or service offering
Search friendly URLs
Canonical URLs
Unique title tags and descriptions
Appropriate use of keywords in the above, but also in headings and content body
Clean, fast loading code

Get out and be social

People do business with people, so make sure you are where your customers hang out – whether it be Facebook, LinkedIn, Twitter or Pinterest.

Being active on social networks means being the face of the business so get someone who is an appropriate spokesperson – not just the youngest, hippest person on the team!

Like the website itself, you will need to promote your Facebook page or Pinterest page, and reach out to build your Twitter/LinkedIn communities. This can be done via competitions and giveaways, or actively reaching out to individuals. It depends on the platform.

Once you’ve written your excellent content, share it on these social media platforms so that it is exposed to more people. Include social sharing buttons on your website so it is easier for readers to share it for you.

Interact and join discussions – if you comment intelligently on content or discussions that are directly related to your business, and if you back it up with helpful content on your website – then this can be very effective.

However, it can be time consuming, and too many people comment on blogs and forums just for the sake of it so pick your platforms and discussions carefully. If your content answers a question you can also link to it in your response to questions or discussions..

Become a video star

A blog post or article that answers a common question can be re purposed as video or Slideshare content. And for complex services, a picture paints a thousand words.

Have a product? Are you a location based business? A video is a great way to show them off.

Set up a You Tube or Vimeo channel to post your video, and include prompts to visit the site or subscribe to your channel for further updates. Video content also contributes to search visibility.

Good video can take a while to prepare and you need the right tools to do it. Alternatively there are video creation companies that will do it for you.

Attract referrals from other sites

Referred visitors are a bit the same as referrals in the offline world. They vary in quality but can be a very effective way of attracting visitors to your site and getting leads.

Referrals are when another site places a link from their site to yours – when someone clicks on that link they will show up in Google Analytics as a referred visit.

Get repeat visitors

Don’t forget that it can be cheaper to get more business from your existing client base than it is to win someone who has not dealt with you before.

Make sure you have some of your website dedicated to providing good support and service to your existing customers.

Include regular updates and fresh content on your site so people come back for more – even if they weren’t ready to buy what you offer the first time they visit, over time they will become familiar with your content and your business. And knowing is the first step in the know-like-trust process.

Email newsletters with links to your latest blog or article is a great way to a) get material for your newsletter and b) send people to your website where they can spend time reading about your offers that might be relevant to them.

_______________________________________________________________________________

Please contact us for seo service packages at TDHSEO.COM.

TDHSEO Team

Email: tdhseo@gmail.com
Skype: tdhseo
https://www.facebook.com/tdhseo

Thank you!

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Category Archives: BEST SEO TIPS

-

How to protect website from Google Fred Algorithm

-

Smart tips to recover website from Fred Algorithm update

-

Tips for link building to speed up keyword ranking

Linked to sites that gets involved

Create useful resources

Leverage the relationships you already have

-

Great ways to bring more visitors to your website

1. Create great content

Organic Search Traffic

Get out and be social

Become a video star

Attract referrals from other sites

Get repeat visitors

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